Using YouTube in the ESL Classroom

YouTube and other video sites, such as Google Video and Vimeo, are highly popular, especially with young adults. These sites also provide English learners and ESL classes with tools to improve listening skills. The advantage of these sites from a language learning point of view is that they offer examples of everyday English used by everyday people. Students can spend hours watching videos in English and quickly improve their pronunciation and comprehension skills.  There also are specific English learning videos. Using YouTube in the ESL classroom can be fun and helpful, but there must be structure. Otherwise, class might become a free-for-all. A potential downside is that some YouTube videos have poor sound quality, bad pronunciation, and slang, which can make them difficult to understand and less useful in an ESL classroom. On the other hand, students are attracted to the real life nature of these videos. By carefully selecting well-made YouTube videos and creating context, you can help your students explore a world of online English learning possibilities. Heres how you can use YouTube videos in your ESL class: Finding an Appropriate Topic Pick a topic that your class would enjoy. Poll the students or choose a topic yourself that fits in with your curriculum. Select a video and save the URL. If you do not have an Internet connection in class, try  Keepvid,  a site that allows you to download videos to your computer. Preparing  for Class Watch the video a few times and create a guide to any difficult vocabulary. Prepare  a short introduction. The more context you provide, the better your ESL students will understand the video.  Include your introduction, the  vocabulary list, and  the URL (web page address) of the YouTube video on a class handout. Then create a short quiz based on the video. Administering the Exercise Distribute copies of the handout. Go over the introduction and difficult vocabulary list to make sure everyone understands what will happen. Then watch the video as a class. This will work better if you have access to a computer lab, so students can watch the video repeatedly. Students then can work on the quiz sheet in small groups or in pairs. Following Up on the Exercise Most likely, students will enjoy the video and will want to watch more. Encourage this. If possible, give students 20 minutes or so at the computers to explore YouTube. For homework, assign your ESL students to groups of four or five and ask each group to find a short video to present to the class. Ask them to provide an introduction, a difficult vocabulary list, the URL of their video, and a follow-up quiz modeled on the worksheet you created. Have each student group exchange worksheets with another group and complete the exercise. Afterward, students can compare notes on the YouTube videos they watched.

The Roles Of Cvd Can Be Challenging, But It Is Manageable

Preventions of CVD can be challenging, but it is manageable. As I mentioned before, some risk factors cannot be treated since CVD can be hereditary. However, for the other risk factors, it is possible for treatment. Tobacco is an issue that can be prevented if the person is willing to quit their habits. There are alternatives such as patches, gum and many resources that could help a person stop tobacco use. Obesity can be treated and if treated it can take the way the risk of hypertension. Eating right and exercising daily could help prevent obesity. Participation in regular physical activity decreases the risk of cardiovascular disease; type 2 diabetes mellitus, osteoporosis, depression, obesity, breast cancer, and colon cancer (Marcus et al., 2006). Most human beings have difficulty changing their ways when it comes to diet and exercising. However, there are resources that can help everyone. A prevention method that we can start today is with our kids. Our kids are the future of th is world and it’s important for them to be healthy. Eating habits start from our childhood. We need to make sure our children are having the appropriate diet to decrease their risks of CVD. To make this happen we need to provide them with healthy snacks like carrots or apples instead of Cheetos or fries. They need water instead of high sugar juices. As well with the appropriate diet we need to make sure they are playing outside or playing with their toys instead of watching television or

Tangible Property Rights Free Essays

Week Five Team Assignment: Tangible Property Rights Jo Darling, Mark Plenty, Chantile Smith, Chante Strickland LAW/531 April 15, 2013 David Cheatham, J. D. Week Five Team Assignment: Tangible Property Rights Tangible property is property that is seen and touched outside of fixtures (University of Phoenix, 2010). We will write a custom essay sample on Tangible Property Rights or any similar topic only for you Order Now † Tangible property includes physically defined property such as goods, animals, minerals â€Å"(University of Phoenix 2010). The laws in the United States of America provides property owner rights of protection of their assets (University of Phoenix, 2010). In essence, any organization has an implied right to safeguard tangible property from damage or thief, and this is an organizational responsibility. Therefore, a comprehensive strategy by managers must assess the risks associated with doing business in their industry. This is never more apparent than in automotive retailing, tangible property on location can valuate to millions of dollars. Obviously, a coalition that includes a financier, attorney, accountant, and insurance agent would identify areas of concern and present remedies related to the full scope of the business. The common aspect of procuring a strong property and casualty insurance policy is mandated, and regulated. This is the most basic protection management can institute. Moreover, other meticulous methods designed to protect tangible property must be addressed. This composition will confront three issues tantamount for managers to consider, for the success of protecting its tangible property at an automotive store. Tangible Property Protection Plan Tangible property protection requires six perspectives that managers should consider when formulating a plan to protect its tangible property. Broom  (2008) indicates that the areas pertinent to a comprehensive plan are as follows: operations; reputation; regulation; legal; liquidity; and human element. The focus of this submission will discuss inventory, equipment and information. Automotive Inventory The vehicles on a car lot are considered to be the store’s most important tangible property. This inventory can be appraised to be upwards of millions of dollars relative to the size of the inventory. Management would do well to fence off the property to deter theft and vandalism. Of the $17 billion lost by victims of property crime in the United States in 2003, over $8. 6 billion (roughly 51 per cent) was the result of auto theft (FBI) 2004,† (â€Å"The key to auto theft,† 2006, p. 2). Furthermore car stereos, antennas and other accessories are subject to damage or theft if left unprotected (â€Å"The key to auto theft,†Ã‚  2006). Another aspect in this area is controlling access to the keys of t he vehicles on the property. It is important to have a system that requires every sales and service person to log use. This means that activity for demonstration rides, merchandising the lot as well as maintenance and repairs need documentation. Many car thieves have obtained illegally, access to keys on the property. â€Å"They related stories about stealing keys from lock boxes that were attached to vehicles’ windows at car dealerships† (â€Å"The key to auto theft,† 2006, p. 919). Automobile Dealership Equipment Managers at a car dealership will find implementing a comprehensive maintenance program on equipment could increase efficiency and productivity. The prime area of consideration if it has one, is the service department. Broome (2008) relates possessing equipment that is state of the art, well maintained or in some cases replaced will reward the organization by increasing performance and reducing down time while enhancing the bottom line. Service will counter sluggish sales and leasing and provide stability when economic conditions cause older vehicles to be in use longer. Moreover, management should establish maintenance schedules on mechanical equipment and require a systematic system for placement of all tools. Detailed oral and written reports and firsthand observation should reveal the true value of the service department’s stock in trade. This should prompt managers to follow through and make decisions in a timely fashion for equipment replacement. Protecting Tangible Information Important tangible property at an automobile dealership also consist of copies of financial information, customer contract, and credit information. These records include both manual and electronic data, and management must provide a haven for storage. Therefore a safe located on the property fire and water resistant could preserve documents. On the other hand, provisions could also be made for storage of records away from the property. Electronic files on the local area network should have back up protection in the event of system failure (Broome, 2008). Conclusion Tangible property rights is the foundation granted by law that facilitates asset protection. Management has a duty to take initiatives that recognizes risk factors. The next step is to devise plans to mitigate the risk. However, a plan is only a good device unless executed (Broome, 2008). References Broome, J. T. (2008, September). Six steps to lower risk. Playthings, 106(8), 1-16. Chapter 4 reserve reading Cheeseman, H. R. (2010). Personal property and bailment [University of Phoenix Custom Edition eBook]. : Pearson education. Retrieved from University of Phoenix, LAW/531 website. Criminal, B. J. (2006, March). The key to auto theft. Advance Access Publication, 46(), 917-934. http://bjc. oxfordjournals. org. ezproxy. apollolibrary. com/content/46/5/917. full. pdf+html How to cite Tangible Property Rights, Papers

Safewards Model in Mental Health-Free-Samples -Myassignment

Question: Critically review the literature that addressed the use of the Safewards Model in Mental Health. Answer: Preamble Health is the fundamental rights of every human being. As the members of this organization we believe in dignity and worth of every human being and we recognize the primary responsibility to preserve the health of every patient at any cost. As members of a health care organization, we encompass the promotion of health, prevention of diseases and preservation and restoration of ill health. We the members of this organization, in order to promote safe recovery of the acute mental health patients do ordain and establish the safe wards model of recovery. As the member off this organization, we ensure justice related to care to the mental patients. We believe that the safe ward model will improve the client engagement in promoting recovery for the patients in the acute mental health units. Safe ward model is the model that was developed in the United Kingdom by Professor Len Bowers and his colleagues (Bowers 2014). This model is mainly based 'conflict' (incidents that threaten the patient safety, staffs, suicide, self harm, absconding and aggression) and 'containment' ( things to be done by the staffs to decrease the harm to the patients, by prolonged monitoring, giving extra care or medications and using restrictive interventions. We believe that the safe ward model will be able to explain the rates of conflict and the containment events occurring and will also help in providing interventions to mitigate the conflict and the containment. The six originating domains of the safe ward model are- Patient community Patient characteristics Staff team Regulatory frame work Outside hospital Physical environment We look forward to implement the interventions of the safe ward model which includes- To know each other Mutual assistance meeting Mitigation of bad news Methods for calming down Mutual expectations Use of anticipated words Discharge messages Reassurance Use of positive words The main concept of the safe ward model would include- Safe ward decrease conflicts Application of the safe ward model will be able to remove the concept of restraint and rapid tranquilization. It is believed that the safe ward model will also improve the consumer involvement since it will help to decrease the conflict that only slower down the pace of the recovery. Things we would do to implement the safe ward model- We will impart knowledge to the employees regarding the usefulness of the safe ward model in healthcare practice. We ensure that the adoption of the safe ward model would definitely result in better outcome as on its application; there would be an improvement in the psychosocial understanding, increased commitment, technical mastery and team work skills which help to mitigate the conflict and the containment rates (Bowers et al.2012). Future research. Future researches would focus on improving the behavior towards the patients such that it helps the patient to cope up treatment regimen. We believe that adoption of the safe ward model will be able to create a conducing environment for the mental patients (Bowers et al.2012). We believe that proper education to the younger staffs of the organization would help in following the safe ward model. Education should focus on engaging the patients and the nurses to develop a reciprocal interpersonal relationship as these would help arising of conflicts and battles. Hopefully the safe ward practices will assist the nurses in developing skills for perceiving the links between the symptoms and containment and the conflict. The nurses would be able to understand the psychotic symptoms of the patient (Kinner et al. 2017). Nurses require an in depth knowledge regarding the latest updates of psychologies. The nurse would be able to understand that relationship between the childhood adversities and genetic inheritance. Use of the safe ward models would help to keep the patient safe and calm. The adoption of the safe ward models would definitely bring about a cultural shift in the clinical setting. It is believed that the new model will help to reduce the episodes of violence, aggression, seclusion and verbal assault. Mental health service faces high levels of sentinel events such as violence, aggression, absconding and violence. To avoid these events often restrictive rules are adopted which can exacerbate the condition of the mental health patients. Therefore we seek to use the safe ward model to ensure a safer care to the patients and the staffs. References Bowers, L., 2014. Safewards: a new model of conflict and containment on psychiatric wards.Journal of Psychiatric and Mental Health Nursing,21(6), pp.499-508. Bowers, L., Nijman, H., Simpson, A. and Jones, J., 2011. The relationship between leadership, teamworking, structure, burnout and attitude to patients on acute psychiatric wards.Social Psychiatry and Psychiatric Epidemiology,46(2), pp.143-148. Kinner, S.A., Harvey, C., Hamilton, B., Brophy, L., Roper, C., McSherry, B. and Young, J.T., 2017. Attitudes towards seclusion and restraint in mental health settings: findings from a large, community-based survey of consumers, carers and mental health professionals.Epidemiology and psychiatric sciences,26(5), pp.535-544. Paton, F., Wright, K., Ayre, N., Dare, C., Johnson, S., Lloyd-Evans, B., Simpson, A., Webber, M. and Meader, N., 2016. Improving outcomes for people in mental health crisis: a rapid synthesis of the evidence for available models of care.Health Technologyl Assessment,20(3).

Indian Farmers free essay sample

An Open Letter to the Government: A Young Indians Reaction to Farmer Suicides in India There is general saying that India’s future depends on the shoulder of youngsters. As a young and energetic citizen of India I would like to heed the attention of government of India in following areas through this letter. As we all know that India’s population is now about 1. 06 billion (as per 2004 survey). Out of this 1. 06 billion 65% of people solely depend on the agriculture for the livelihood ; it is well known fact that irrespective of the social status (rich/poor) every human being ought to be depend on the farmers to feed his /her stomach. When farmers are doing such an incredible job of producing, feeding and serving the nation on other side there are more instances farmers killing themselves due to various reasons. Even in our Tamilnadu there were reports regarding the farmers eating rats due to starvation and failed monsoon at thanjaur district in 2003; According to a government report more than 17000 Indian farmers a suicide themselves in 2009 ,a seven percentage rise on previous year. We will write a custom essay sample on Indian Farmers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In that context most suicide occurred in Andra Pradesh, Maharashtra, Karnataka, Kerala and Punjab. Andra Pradesh accounted to the tune of 1313 in between 2005 to 2007. Maharashtra accounted to the tune of4453 farmer suicide. In Karnataka number stood at 1003. since 2005 to 2009 the cases in kerala were about 905, Gujarat 387, punjob 75 and tamilnadu 26. In April 2009 the state of chattier reported 1500 farmer suicide. The national crime records bureau reports that at least 17,368 Indian formers killed themselves in 2009 it is the worst figure for farmer suicide in past 6 years. As citizen of India, it is my bounden duty to bring the attention of government of India on this alarming rate of suicide by farmers’ . Even though there were agriculture loan waivers schemes by this ruling UPA government in 2009 to the tune of Rs 75000 crore the real farmers were not at all benefited out of that waiver. The reason is that the farmer usually won’t prefer to take loan from nationalized banks rather they prefer local money lender with higher rate of interest because of simple, easy and speedy way of availing loans. I would say that loan waiver was in fact benefited to only upper class farmers who availed loans for some other purpose by showing their lands. Moreover while analyzing the exact reason for the suicide the following areas are coming to the picture Firstly, the exploitation of farmers at the hands of the suppliers of farm inputs and the numerous act of omission and commission on the part of government in fixing the adequate price of their agriculture products In addition to this the farmers doesn’t know the various loan facility available at nationalized banks and even they know they are inclined to approach bank due to vague ; ambiguous procedure to avail loan at banks . ence the farmer usually got in the hand of unscrupulous local money lender and been exploited by them. Besides this there are some other corroborative reasons which push a farmer to end his life such as accumulated debt, crop failure, failure to update new technology in agriculture, failed rain fall, inadequate price for agriculture products. Under this situation I would like to give some suggestion to this government to prevent the farmers from endin g their life. Firstly, water is the main resource to any kind of agriculture . In this concerned I would like to heed the attention of government of India on the project of inter linking of rivers . As far as interlinking of river is concerned, it has been only a only an instrument for election canvass for fetching more vote and nothing more than that. No party in India till now to my knowledge taken a single step towards the project. This situation should change I humbly request this government to go ahead with this project so that we can at least wipe out the tears of farmers. Secondly the education, the farmers should be educated regarding their rights against unlawful local money lenders and they also should be educated regarding various new technologies for producing with low cost and high quality. They should be taught how to do agriculture according to the fertility and nature of soil, water availability etc. Thirdly, educated people should be encouraged to do agriculture. Fourthly, the government should consider some subsidy on fertilizer such as giving fertilizer free of cost etc. ifthly, fixing a standard price for agriculture product and also the government should eliminate the middle mans and instead the government should come forward for direct procurement or obtaining the products from the farmers with reasonable price. To conclude according to united nation one farmer commits suicide for every 32 minutes in India. Even though our government is having many expensive schemes it fails to implement it in an effective manner . It is mainly due to l ack of coordination between various government agencies and also between center and state governments in having dynamic schemes according to the situation. Government schemes should be according to the exact problems faced by the farmers and it must solve the real problems of the farmers. Therefore as a citizen of India I have bounden duty to inform my government that our farmer are under peril of losing their life due to the various reasons discussed above. Therefore it is the duty of the ruling government to heed proper attention to the problem and pave a way for saving our farmers. And I hope this letter will be considered as an attempt of a young Indian to wipe out all the problems faced by our farmers JAI HIND

Boston Massacre essays

Boston Massacre essays This essay is a short look at an event in American History that at times as been to say the least maybe a bit over blown. What would later be called The Boston Massacre, wasnt your conventional massacre in that the body count was not in excessive amounts with the streets coated in the blood of the innocent. The event itself was a tragedy that people died at all in what would seem to be a night of escalating violence, but in all the death toll was no more than four, with less than twenty wounded. To borrow a quote from an old teacher, The Boston Massacre was an massacre in that it severed the Colonist last bit of toleration it had for Great Britain. This relatively short essay is going to show in part some of the events that lead up to and occurred during The Boston Massacre then finish with how the Colonist like Paul Revere and John Hancock would use the events to ignite the beginnings of the American Revolution. One no doubt cold February morning of 1770, a group of several hundred adults and youths, including an eleven-year old Christopher Seider surrounded the house of Ebenezer Richardson. Richardson was a known Tory informer for the British customs commissioners. Unfortunately mob demonstrations during the 1770s were common often protesting things like the Townshend Act. Some protests and were organized behind men like Samuel Adams and other great men of Boston. Regrettably the one at the Richardsons house was highly unorganized and the crowd grew out of control and started breaking windows. During the commotion a one stone is thrown and hits Richardsons wife. Richardson then grabs an unloaded musket and shoved it through one of the broken windows and proceeds to threaten the angry mob. Seeing the musket just seemed to create more animosity and the crowd knocked down the front door of the Richardsons house. Richardson then loaded his musket and fired into the mob fatally wound! in...

Native son Research Paper Example | Topics and Well Written Essays - 1500 words

Native son - Research Paper Example In a time where racial discrimination was rampant, and the whites were the rich and the blacks poor in the social classification, a time where interracial dating was looked upon as impossible, a time when violence was rampant, a time when there were many uneducated black people, the story hence narrates the story of Bigger, a boy who grew up in this situation and shaped to become whom he turned to later (Sharma 89). The American culture shapes Bigger to become a vicious thief and murderer, fighting the authority, opposing white rule, and hating the whites for whom he becomes. In this essay, we shall be analyzing the theme of racial discrimination, social stratification and violence in relation to the character of Bigger and how they influenced his life events. Bigger’ character is as a result of racial discrimination that has been in existent in the American culture. Bigger believes that he is where he is because of the oppressive force placed on his by the white people. He fears and yet hates the white people as they control, how blacks move, live, interact and work in the society. Full of hatred, Bigger does not want in the first place to work for Mr. Dalton because he is white. He prefers to work with his fellow black people to steal from other black citizens. Bigger is intimidated by seeing white people, though he had never stolen from them because of the fear he had. According to Bloom (23) he describes Richard to have used Bigger to bring out the issue of racism just like it exists in American culture. Racism is rampant to a point where the children born from the white and black race, know it exists, and do everything possible to avoid being caught in between. Bigger has never had a white girlfriend all his life, and is shock ed when he sees other black activists, Jan, dating Mary, Mr. Dalton’s daughter. Racial relationship is something which is not accepted by the society in America based on the hatred between

Video Reaction Paper Essay Example | Topics and Well Written Essays - 500 words

Video Reaction Paper - Essay Example The lightness and â€Å"breaking of the dawn† emotion of the second movement, Venus The Bringer of Peace, is contrasted amongst the heavens of this suite. It is light and airy and I like really liked it although not as much as the first piece. The 3rd movement, Mercury The Winged Messenger, uses the greek mythology to create a flighty almost lyrical piece in which the dominance of Mars is reheard in certain momentary sections, yet the air of Mercury prevails. In contrast to the militaristic 5/4 pulse of Mars, the  ¾ time of Mercury is delightful and joyous and pleasant to listen to as well. Jupiter is a piece which rests on traditional english folk themes and enhanced orchestration elements to create sonority without being bogged down by military motifs seen in Mars. Jupiter brings to mind certain English hymns and is emotionally uplifting. Saturn, the Bringer of Old Age, lives up to its title and is plodding and almost mechanical. The theme element is haunting and uncomplicated using elongation over movement in its undercurrent. My least favorite of the movements, its rather plodding nature is almost sleep inducing. In stark and violent contrast, Uranus The Magician, evokes the images of dark magic while echoing the thematic elements of Paul Dukas Sorcerer and even Dvorak Slovakian Dances. Along with Mars, this movement engages the listener to pay close attention to the enlarged orchestra and its powerful sound. In the terminal movement, Neptune the Mystic, evokes the tonality of distance and finality and the end of all things. Not content with evoking leaving everyone happy, the composer leaves with the distant voices of the female choir in dissonant tones evoking the far away planet that is Neptune. In addition to the usual large orchestra elements, the ENTIRE piece adds organ, 2 extra flutes (Piccolo and bass Flute),

Bank first Essay Example | Topics and Well Written Essays - 500 words

Bank first - Essay Example 381- 384). Factors that influenced demand curve of houses to shift to the right are increased disposable income through mortgages and a consequential demand level. This increased the aggregate demand to raise the equilibrium price (Boyes and Melvin, p. 49- 50). Factors that caused a shift in supply curve are reduced consumer’s financial capacity, the legal provision for foreclosures and the reduced number of people who could buy the available homes. This had an effect of lowering the equilibrium price (Boyes and Melvin, p. 54- 56). The U.S. economy was at the depression stage during the housing crisis. This is because of the comparative condition that unlike previous poor economic conditions in which banks could resell foreclosed homes, the period was the worst, and such resale was not possible (Boyes and Melvin, p. 132). The economy is currently at the recovery stage, a stage that follows depression towards restructuring. The recovery period is also identifiable by the transition that followed the crises such as government initiative to save the banking sector through bailing them. The banking industry has however not reached its peak performance (Boyes and Melvin, p. 132). The government efforts to bail out the banks did not prevent depression. This is because it played a microeconomic role to a single sector of the economy instead of ensuring a comprehensive approach to the macroeconomic problem. This is however not the proper role of the government whose responsibility covers all sectors of the economy, including protection of consumers. The company’s identified risk factors include inconsistency in â€Å"economic and financial environment† that sometimes adversely affect performance, lack of confidence in the government’s ability to ensure a stable economic status, variation in interest rates that sometimes lowers

Political Factors And Legal Factors Marketing Essay

Political Factors And Legal Factors Marketing Essay Quality is a locally owned restaurant and fast food business. It is a medium size restaurant business which will be located in Dhaka which is capital of Bangladesh. Quality is discovered huge popularity in restaurant business according to Bangladesh current market. Quality is promised to offer best quality food to the customer. As a result Quality will put up their business by offering all kinds Chinese, Thai, Indian, traditional and fast food. It is constituted upon 4 partners with equal ownership. The target market will range from upper class to lower class customer. The market is demanding best product with affordable price so for that circumstance Quality will ensure that each every customer will receive best price and best product. Quality will follow up all the legal issue to register with national board of revenue (NBR). They are planning to keep some fund for corporate social responsibilities on their sales revenue. This business will initially recruit 25 part time and full t ime employees to run the business. Quality is raised available finance to use worth TK.5000000. And assuming to make gross profit margin 35% and it will lead to peak in coming days. 2.0. Business Description: 2.1. History and Background: Quality will be a medium size restaurant business which will be located in Dhaka which is capital of Bangladesh. The history of restaurant industry in Bangladesh not very long. The restaurant business industry is very competitive in terms of price, value, promotion, location. Quality will be a unique concept in Bangladesh. There are substantial number of restaurant is operating in Bangladesh that will compete with quality. There are few numbers of competitors exist in the current market what is called KFC (Franchise), Pizza Hut (Franchise) Nandos (Franchise) is leading the Bangladesh restaurant industry. That business has already coped the large number of market shares. In 2003 Pizza Hut and Kfc in 2006 was launched their business in the Bangladesh market. This is only DHAKA based supermarket chain. There is few more restaurant exist in current market such as BFC, FFC, Boomers, AW restaurant, Captain World. But they are not performing well in the current market to satisfy the custome r with their desire they keep failing to hold sufficient market share due to their strategic drift. But KFC and Pizza Hut will be a big challenge for Quality to compete. 2.2. Mission: Quality is promised to offer high quality food, good services with affordable price. To provide new job for the local community. To make fair profit for consumer. 2.3. Objectives: To make even in few months in setting up. To start making profit after few month times. To raise revenue year by year. To reserve some percentage of revenue for the corporate social responsibility. 2.4. Product and Services Description: Quality will provide quality product with excellent services to the customer. Quality will focus not only on single product based retail business but also verities of products. These are as follows: Chinese food Thai food Indian food Traditional food and Fast food 2.5. Supplier information: Supplier has defined as key factor for a business to improve their buying organization. All the suppliers should base on quality; reliability, on time delivery and the performance of produced which directly influenced to satisfy the customer with affordable price, Product availability with customer desire. Quality will make relationship with several supplier to hold their product quality and price control and supply chain includes most of them are from Bangladesh and few of them from Africa. In restaurant sector major suppliers of fresh produce in Bangladesh is SMEs. Therefore Quality is planning to collaborate with SME (Approximately SME have 70 suppliers in bakery, fast food, vegetables, beef, and chicken. There are few more such as Shiblee hatchery farms will provide all types of traditional food. 2.6. Business Ownership: There are different types of business which is discussed by( lonhnecker, 2010) which is brand new business, take over running business, franchise and family business. Therefore quality will be a new business which is not exists in the market for retail services. The suitable ownership in start- up business may depend on owner determination regarding business profitability, risk and competitive advantages and value of business according to (foss and lien, 2010). There are three types of business those are sole traders, partnership and corporation. Quality will follow partnership business strategy. Partnership business will help in sharing capital between partners, more flexibility to run the business, shared responsibility, easy to make decision. This business will consist with four partner .Every partner will share 25% capital. 3. Business opportunity: 3.1. Target market segmentation: The target market segmentation usually can be segmented on the basis of customer characteristics. These are follows: Geographic ( includes country, region, counties, customer density, climate) Demographic (includes age, gender, life-cycle, income, social class) Psychographic ( degree of loyalty, occasions, interest and hobbies) 3.1.1. Geographical segmentation: The perfect place of quality to do business in Dhaka city because people are gathered there from every corner of the country as well as outside of the country where the people passing at Least 20 hours in a day. Quality has a opportunity from the large number of workforce, good communication for delivering raw materials to other branch. The best place quality looks near the school, shopping centre and the corporate offices. Most of the student who are just finished class feels hungry and starved looks for nearest fast food or restaurant around them. And people love shopping  and go out with their family, quality will look for getting that customer. People who work in the office they may look for lunch or dinner. 3.1.2. Demographic: Quality is targeting people all round of the city such as all aged people (10-64) years, low income , middle Income, high income people . Quality  concern to launch their product with thinking those kinds of consideration. Because different age people have different food criteria to eat.   Example most school student aged 15 years has attraction to fast like burgers , fries , ice-cream etc because of their taste preference even though. They will not be able to pay that sum of money; they usually get allowance from their parents. Middle age people in Bangladesh are becoming hectic day by day   they probably go out with their family to have lunch or dinner therefore they prefer rice and curry so quality need to develop their menu according to those consideration . 3.2. Competitors analysis: Some potential business thinks to get on with their own plans. Some business think to analyse their to help management their competitive advantages and disadvantages. Also to understand competitors present, past, forecasting business strategies. Quality focus on their key competitors KFC and nandos both are located in Dhaka city and they their main competitors in that industry .Competitors analysis are as follows: Table: 1 Content Competitors 1 ( KFC) Competitors 2 ( pizza hut) Location Dhaka , Bangladesh Dhaka ,Bangladesh Established date September, 2006 in Bangladesh May, 2003 in Bangladesh Strength High brand equity High business growth Large amount of cash flow from franchise. Available capital reserve to expand the business World wide recognition High brand equity Specialized in Pizza Restaurant services and delivery services Good reputation Weakness Sales margin decline Labour turnover due to lack of opportunity High obligation from parents company Only based on chicken product Unplanned pricing Based on pizza services High overhead cost Unplanned pricing Focused on same ingredients in everywhere Opportunity Market leadership due to high brand equity Targeting all aged people Interacting with good suppliers New market leadership Introducing with new ingredients Opportunity to reduce the price to make it more affordable Threat Threat from other competitors in that industry Significant change in customer demands New rules and regulation impose by government Threat from other competitors in their revenue Changing in customer demands New government policies Market share Covering 40% in Bangladesh Covering 36% in Bangladesh 3.3. PESTEL Analysis: 3.3.1. Political factors and Legal factors: Political factors defines as government stability, taxation policy, introducing new law and regulation by the government,(Henry , 2008) .The political is regulated by elected government .The political issues in Bangladesh is much viable than the last decades to establish a new business. Elected government usually impose the new policy according to their election agenda. Bangladesh government is planning to launch some very effective scheme for the new investor with decreasing value added tax, business tax, income tax. There is also a legal issue which would affect quality such as new employment law, increasing minimum wages. 3.3.2. Economics Factors: Economics factor which affects on the running of the business activities.   It is undertaken In order to forecast the success of the business or evaluating the business risk involves economics activities. It includes unemployed of the country, buying power of consumer, demand and supply, inflation, economic resource, income level of personnel. Bangladesh Nowadays comparatively economically viable to invest than all other developing country. Because of low labour cost ,   Bangladeshi labour gets average us $ .22 dollars per an hour , rapid change in buying power for consumer, in order to more investment in Bangladesh it decrease unemployment level . 3.3.3. Social environment factor: The social environment factors defines the   combination of customs , poverty, literacy, life expectation, value , tradition , religion . In Bangladesh is improving in poverty level, people are being more literate, and most people are Muslim they prefer halal food. Quality has a wide concentration on those factors 3.3.4. Technology Factor: In major way , businesses are frequently developing their technology to platform to developing their business plan. Nowadays   people have more attraction on using   Social networking through Internet , all the businesses may get opportunity to advertise through Internet, business can use EPCS( electoral point of controlling sales) to evaluate their right stock , card payment against sales to help out the consumer on holding cash. So quality is concentrating on those issues. 4.0. MARKETING STRATEGY: 4.1. Marketing Research 4.1.1. Primary Research: Primary research is short term decision process. It includes observation on customer behaviour, taking face to face interview, focus group, online survey about relevant business. Observation process was done by Quality on strategic location where intended to open up their business. Data of market activities was collected through interviewing on customer with their expectation and who involves in those industries. Online surveys, it is very popular and relatively low cost, Quality has done their online surveys through over viewing on existing customer and potential customers comments. Quality has turned up to focus group to get more information about customer tastes and preference. 4.1.2. Secondary research: Secondary research is a collection of data what is already exists. Secondary research follows outside information clustered by government records, labour unions, media, newspaper commercial sources, These are usually free and provide a lot of good information. Quality has collected data from government statistics to understand about where more people are gathered for several purpose, their ages and their occupations and current growth in Bangladesh (6.5%). Quality also has done their research on commercial market report prepared by research experts that helps to evaluate the business risk, the size of the market, and market shares within these sectors. Example in Bangladesh food industries kfc covering 40% of market and pizza hut is covering 36% of market shares. 4.2. Marketing Plan: Combination of several market elements is called marketing mix. This element refers to 4ps which are product, price, promotion, Place.http://www.marketingplan.net/wp-content/uploads/2010/11/four_principles_of_the_mark-300300.gif Figure : Price, Product, Promotion, Place the process of implementing marketing strategy 4.2.1. Product Strategy: The product strategy is usually reinforced through marketing research. In terms of customer needs and desire, every company must amend their product strategy. The product concept describes the products details; it includes colours, flavours, objectives, and even the price. Before launching a product in the market, the product must be tested with customer. So, in that Circumstance Company may choose focus group that discuss about customers like and dislike. So, Quality will implement that making strategy on their making food with introducing right colours, right flavour, and relevant ingredients.i.e. Some of customer sometimes they turn up to the restaurant without knowing about the food description. So product information will help to evaluate what will be best for them. 4.2.2. Pricing strategy: There are three aspect of a business to set up pricing . 4.2.2.1. Cost based pricing   4.2.2.2customer based pricing   4.2.2.3competitors based pricing   4.2.2.1. Cost based pricing:   This pricing strategy is determined by adjusting profit on top of the product making cost . It is known as cost plus pricing. It uses widely in all major business operation. An opportunity to use that strategy to understand the business costs are covered. Quality will follow that strategy to forecast their profit mark up. Quality will use 20% mark up on cost:   Sales 100 [emailprotected]% 20 Selling Price 120 4.2.2.2. Customer based pricing:   This strategy is determined  by what a business   assume customers will be prepared to pay . This strategy refers penetration pricing which usually help to increase market share, it offers the  opportunity to increase the price when the objective has been achieved.   4.2.2.3. Competitors based pricing: Basically markets are full of strong competition . The customer always buys from the cheapest provider and who is providing great customer services. But the customer may make their who offers reasonable price with better quality. Quality will research their nearest competitors to fix up their pricing of product. Therefore quality intend to set up their pricing strategy base on 3CS where calculate all the cost with adding profit. Figure 2: Pricing strategy base on cost, customer and competitors 4.2.3. Promotion strategy: Promotion strategy is part of the marketing mix elements, It uses frequently in marketing plan. The business usually uses promotion strategy to deliver information to consumer, to increase product demand, to increase, to differentiate a product. It includes personal selling, sales promotion, direct marketing, and publicity (Rajagopal, 2007). Basically Quality will follow different ways to promote their food menu, Quality is intending to use media to advertise their food to bring more customer such as Facebook through internet (nowadays more people are addicted on it) there is an opportunity to cope up large number of customer, Local newspaper ( Prothom- alo most popular newspaper in Bangladesh ). In initial market plan, Quality will give out a discount card on purchasing food as well as discount on age range. Quality will introduce with special offer to promote their food menu as like buy one main course then second one half price. Quality will research their competitors promotions s trategy to understand what they are actually doing in promoting their product. Quality will keep their promotion campaign as long as their strategic objectives will be achieved. Promotion strategy as below: 4.2.4.Place/ distribution: Place or distribution define how the product and services gets to the customer for consumption ( kotler, killer burton, 2009). This is the method a business to get their product through diffrent channel those are as follows: C:UsersTAZNUBADownloadsphoto.JPG Figure 3: There is 3 distribution channel, channel 1 and 2 indirect marketing and channel 3 direct marketing. Channel 1 has two intermediary levels whole seller, and retailer. Normally wholesaler buys and stock large number of quantities of goods. Channel 2 has one intermediary level which is retailer. In typically they act as retailer in a consumer market. Some big production company produce their product and sell it to large retailer and e-retailer. This is basically happens more in supermarket business and electronic business. Channel 3 is called direct- marketing. There are no intermediary levels. In that case manufacturer sells directly to consumer. Quality is looking for direct marketing to reach to consumer. Quality will make the product and sell to customer directly. Quality is also planning to start to delivery service to customer directly to their home address to increase their revenue. 5.0. Business Operation: 5.1. Legal and Licensing: Normally all the business may obtain their license from city corporation. To obtain trade license Quality will provide the following to Dhaka City Corporation are as follows, copy of the companys articles, statement of bank solvency, corporation tax code number, photographs and name of the business persons. 5.2. Registered and Tax authority: To make a business every business must register with tax authority under national board of revenue. Usually all the business acquires tax identification number (TIN code) for the new company. For the VAT purpose, all the business needs to be registered separately with VAT commission (under NBR). Quality will go through all those process to launch their business proper pathway. 5.3. Organisation chart: Organisational chart are used in association with job description. Organisational chart draw a map for management process. Organisational chart provides the guidelines to employees by giving lay out the official reporting engagement (Ingram, 2009). Without the organisational chart employees may find difficulties to understand what responsibilities are there? So Quality will follow up the organisational chart to allocate each employee responsibilities. Qualities organisational chart as follows: http://www.myexceltemplates.com/wp-content/uploads/2011/03/Small-Business-Organizational-Chart.jpg Figure 4: Organisational chart of Quality restaurant 5.4. Personnel plan: We believe that the personnel plan depends on the size of the business and expected revenues. Quality will recruit approximately 13 full time and 7 part time employees, who will work a total of 700 hours per week. All the staff will be well trained before starting work. Because there are many opportunity can obtain by investing on staff training. First of all, staff will be very efficient doing their work, then well trained staff will help to reduce the business risk, they will be able to perform in any given task. 5.5. Corporate social responsibility: Corporate social responsibility is the process to embrace responsibility for the business actions and influence for a positive impact through its actions on the environment, consumer, employees, communities. Quality will speculate that issue. Therefore Quality will introduce with CSR scheme to help environment, employees, and communities. Quality is assuming 2% of profit to invest in CSR. 6.0. Financial plan: The financial plan consists of a year profit and loss assumption, a cash flow assumption, balance sheet assumption, breakeven point, net present value of project. Quality is planning to finance TK.10000000 which will be provided by 70% of partners of the business and 30% as a bank loan. 6.1. Start up expenses: Every business have varieties of start up expenses it includes cost of capital, professional fees, administration cost, sales and marketing cost, wages and benefits. Quality will spend initially Tk.5500000 and rest will keep for further business operation, expenses as follows: Table:2 Expected : Cost of sales( Raw materials, equipment, furniture, packaging, insurance) TK. 4000000 Rent ( FOR YEAR 1 in advance) TK.1000000 PROFESSIONAL FEES TK. 100000 Sales and marketing cost Tk. 200000 Technology fees Tk. 100000 6.2. Financial indicators: the sales projection indicates, sales operating expenses, collection days, and inventory turnover. The sales growth will be 150% each year. QUALITY is planning to keep gross margin 35% each year. http://www.bplans.com/benefits_administration_business_plan/images/8df5decd340f4ab28c2048fa268c889b.png 7.2. Break Even Analysis: All the businesses concern to determine how much income business must need to pay off their expenses. At that stage business tries to make a breakeven point analysis. Businesses at least need to make the cost of staying in the market place. Businesses make their assumption about breakeven point when fixed cost is covered by sale. So QUALITY is assuming that their fixed cost will be TK. 200000 (Equivalent to $20000), so QUALITY need to make their sale at least TK. 2000000 to make a breakeven point.

Break Free From the Product Life Cycle Essay -- essays research papers

Kotler, P. (2003). Positioning and Differentiating Break Free From the Product Life Cycle Youngme Moon Harvard Business Review Summary A company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products, most commonly referred to as â€Å"knock-offs.† The demand is so high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a special team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the arrest of nearly 1,000 counterfeiters (LV, 2005). The LV logo has become an icon in the designer luggage, handbags and accessories market. The words Louis Vuitton are the code for describing an internationally recognized and exclusive fashion empire. LVMH Moet Hennessy’s target market is aimed at women aged between 18-35 who have a love of fine design, and the taste for tradition and luxury. Louis Vuitton has maintained its lead in fashion through clever advertising in magazines like â€Å"Vogue† with print ads that focus on LV logo products as chic. In recent years the company has expanded is product line into ready-to-wear, shoes, watches and jewelry. Since 1998, Marc Jacobs has provided the artistic direction to develop and market these new collections. Tapping actress/singer Jennifer Lopez as a model was another key move in skewing younger and getting some zest in print ads. Clearly LVMH Moet Hennessy’s market strategy is its high-quality and high-priced image which is promoted via elaborate packaging, exclusive distribution, and status symbol advertising. This ability to differentiate themselves from the crowded designer marketing place is why they continue to be highly successful and have significantly extended the product life cycle. Relationship/Reference to the Text Our text discusses the product life cycle and how companies must position and differentiate their market offerings throughout the cycle. Youngme Moon points out â€Å"there’s nothing inevitable about the product life cycle. Marketers are disrupting it by rede... ...o find ways to train the next generation of consumers (2005). Branding is 100% human emotion and everything else is just dressed up as rationality to give people permission to act on their emotions. Women (or their spouses--like me) are not buying a Louis Vuitton hand bag, they are buying prestige and the ability to demonstrate to others they are different and have achieved a certain level of status. Some will call it the snob factor, others just chic taste. Regardless of your social views of designer products, Louis Vuitton continues to differentiate themselves in the designer market. It constantly looks for ways to extend the product life cycle through innovative new products and advertising strategies to keep the brand highly recognized and coveted. References Kotler, P. (2003). Positioning and Differentiating the Market Offering Through the Product Life Cycle, Marketing Management, pp. 307-343 Moon, Y. (2005). Break Free From the Product Life Cycle Marketplace   Ã‚  Ã‚  Ã‚  Ã‚  Harvard Business Review, May 2005, pp. 87-94 Vogue (2003) http://www.vogue.com.au Alexandria: FPC Living Louis Vuitton Magazine Online (2005). http://www.vuitton.com/

Afterschool program Essay

The combined efforts of the Washington, DC School system and the Woodson Foundation in the development of an Afterschool program to help increase and improve student outcomes. They have identified amply room for improvement. Three of the primary problems in the Washington, DC School systems are truancy, low student performance, and crime. They have also identified new staff (teachers) are quickly burnet out due to their initial enthusiasm in to want to help the students. This has caused a high turnover rate in new teachers, causing the school system to lose some of the best and brightest teachers to other school system in the area. The first stage in building a coalition is to select a representative from each of the organizations which will be involved in the program. This will give equal representation across the team. It has been identified that an Executive Development team should be established. This team will span across a multifunctional area to establish an operating plan for improving school performance. Participation from the Woodson Foundation and Washington, DC School system is the key element of a successful Executive Development team. However, representation from the National Coalition for Parental Involvement in education (NCPIE) should be considered, because they represent for the parent on the behalf of the PTA. The Coalition is in the forming stage of group development. A representative from each of the organizations will need to be assigned to the group. Then the group will need to figure out the groups purpose, structure, and the leadership of the group. In order for the Woodson Foundation to create this cohesive group, the stages of group development will need to be followed. The next step in the group development is storming. The representatives of the different organizations accept that the Executive Development team is needed, however each organization has their own principles they feel is important to the development. The leader is also established in this stage and there is a clear hierarchy of leadership. The third phase is Norming: In this stage, the Executive Development team has a solid group structure and a set of common expectations. Roles are established within this cohesive group.  The fourth stage is Performing: The structure of the Executive Development team is functional and all members accept it. The team is performing the tasks at hand and successfully completing them. The fifth stage is Adjourning. Even though the team is adjourning, they will collect the detailed analysis and put together a presentation of the Operational plan for improving the student’s performance in the After School program. Their findings will give clear direction of how to get the ASP going. One of the primary problems the Woodson Foundation is facing is what organization will lead the Executive Development team. In order for the leaders to lead this primary team, strong leadership and management is needed for top effectiveness. Today’s leaders should challenge themselves to identify status quo, create visions for the future, and inspire organizational members to want to achieve organizational goals and visions. The representatives from each organization of the Executive Development team, has their own vision as to why their organization should take the lead in building the team. The secondary problem the Woodson Foundation is to identify goals and objectives. The Woodson Foundation primary objective is outsider involvement to get a bigger and clearer picture of the program. NCPIE primary objective is having parent imput. They feel the Woodson Foundation can come in and do all they want, however if the parents do not participate the program will not work. Washington, DC School system primary objective is to let the professionals get the job done. The administrators feel they have the background, education, and expertise to spear head the program. These various backgrounds will enable the Executive Development team members, to have an understanding of the needs of the children participating in the ASP. One solution to the problem is building trust between coalition members and parents. The leadership will need to create an environment of trust that is conducive to all. Trust facilitates information sharing, encourages taking risks. However, trust builds a more effect team and enhances productivity (Robbins, pg 315). My second solution would be to identify and define clear responsibilities within the group. Each individual must be responsible and successfully complete research, presentations, and analysis for their areas of focus. This can clearly be accomplished by soliciting input from other team members (Robbins, pg 316). Each member of the group should have some type of training in managing diversity, conflict resolution, team building, and team cohesiveness. All members should have a clear understanding of their roles within the group and promote a climate of trust. Having a clear understanding of the leadership and its structure would better serve the Executive Development team’s primary function. Work Cited Robbins, Judge, Stephen P., Timothy A. Organizational Behavior. 15th Edition. Pearson Learning Solutions, 2012. VitalBook file. Bookshelf.

Writing Business Letters

Writing Business Letters Writing business letters is an art that very few people take the time to master today. For those who dedicate time towards learning the proper format and style of writing business letters, they’ll find that they’ve gained a very distinct advantage over those who haven’t. A business letter is often the first impression, so take the opportunity to do it right. Spend time fixing the wording and print the letter on high-quality paper. Master the techniques and points of writing business letters and you’ll never have to wonder how you came across in your initial contact with the individual. Before you begin writing business letters, try to research and find out as much as possible about the audience that you are writing to. Business letters can range from an extremely formal style of writing to a more casual mode. Knowing which to use will go a long way in gaining the interest of the recipient of the letter. No matter which style of writing you decide to use when writing business letters, there are certain rules that need to be followed. When writing business letters, you should always use your computer. They should never be written by hand. Begin by choosing the format in writing business letters. The most commonly used format is the block format. This requires left justifying the whole letter using single spacing with a double space between paragraphs. Next choose the font. In writing business letters, one may not think the font is all that important but it can make a big difference. Again, the type of company you are directing your business letter to will play a role in the font you choose. Traditional companies lean towards the more conservative font styles while others may allow for more creativity. Either way, your letter should always be easy to read. Some fonts are very creative looking and make for an interesting looking page but are difficult to read. If it’s too difficult then your letter may not get read. Keep in mind that you are writing business letters for the audience not for yourself. Read what you have selected and ask yourself if you’d have any trouble reading this. In writing business letters, remember that it’s a much more formal looking document than personal letters. The margin should be at least an inch on all four sides. Begin with the heading, which contains the return address then a date line with a space between the two. Skip another line after the date and write out the inside address. If you’re writing a business letter then most likely this is an important document that you truly need to have delivered correctly. The inclusion of an inside address on a business letter ensures the delivery to the correct person or department should the address on the outside of the envelope become damaged in some way. Skip another line after the inside address and type in the salutation. The greeting, when writing business letters, is always formal. It typically begins with â€Å"Dear† and includes the person’s full name and title. Skip another line after the salutation and you’re ready to begin writing the body of t he letter. The most important part of writing business letters is the body of the letter. Excellent grammar and spelling is a must to make a good impression on the reader. The information you are conveying here must be concise and to the point. The whole purpose of writing business letters is to get a point across or to request something. In doing these things, you need to have a good handle on proper grammar and English choices to make your statement as quickly and succinctly as possible. This is not the time to use flowery creative words and draw out your sentences. Do not attempt to show off your vocabulary skills. Be professional but yet clear on the subject. Again skip another line before your closing. Use a short but polite closing in writing business letters and skip two lines before typing in your full name. This allows a space for your handwritten signature. Follow these tips when writing business letters and you’ll find that this will set you apart from most people who haven’t taken the time to really study how writing business letters should be. Incoming search terms: what types of fonts and paragraph spacing would you use in a business letter What types of fonts and paragraph spacing would you use in a business letter? proper font for business letter business letter font What types of fonts would you use in a business letter formal letter font proper business letter spacing format What types of fonts and paragraph spcing would you sue in a business letter what type of font and spacing is used in business letter what font should i use for a business letter

Romeo and Juliet act 2 scene 2 Essay Example

Romeo and Juliet act 2 scene 2 Essay Example Romeo and Juliet act 2 scene 2 Paper Romeo and Juliet act 2 scene 2 Paper The scene opens with Romeos glorifying monologue to Juliets beauty. Romeos many comparisons of Juliet to the sun, stars and heavens, suggest that he is looking upwards, and that Juliet appears at an upstairs window. The images of bright light that he uses to describe her: But soft, what light through yonder window breaks? It is the east and Juliet is the sun! or Two of The fairest stars in all the heaven, having some business, do entreat her eyes to twinkle in their spheres till they return. , show Romeos unqualified love for Juliet. The images of bright light are represented differently in the many versions in which the film has been shot. Meanwhile in the older versions of the shakespearean tragedy the only really bright light is represented by the moon, that alone shines omnipotent over the scene, giving it a unique touch, in the newer versions this characteristic is represented in a more modern and extravagant way. The small lights attached to the orchard, that Romeo climbs to reach Juliets balcony, and the underwater lightning when the two lovers fall into the swimming pool manage to give a similiar effect of romance to the one that characterised the scene in the past versions. The underwater camera view creates a surrealistic and exremely romantic effect. The wetness is another determining factor in the scene. After falling into the pool the two caracters are obviously soaked. Wetness has always symbolized sexuality and wildness, this image is probably connected to the fact, that when hair is wet it loses its original shape and becomes uncontrollable, also the feature that Juliet is wearing a see through dress increases the sense of sexual tension. Romeo as well as comparing her to images of light, describes her as a source of light itself. When she first speaks, he uses religious images of adoration, comparing her to an angel, a winged messenger of heaven, upon whom mortals fall back to gaze in wonder. Romeo had previously described Juilet with religious imagery; when they met at the ball, he describes her as a holy shrine. This, once more, indicates the deepness of Romeos love for Juliet, a love that is gradually turning into idolatry. Romeo is so caught up in his feelings that he doesnt care anymore for his security. The religious imagery is primarily represented by the clothes Juliet is wearing: the white dress and the silk wings give us a picture of Juliet being no longer a human being but more of a godess descended on earth. Also her standing on a balcony, a level above Romeo, reinforces this image. There is a big contrast between the two characters: Romeo dressed up as a knight and having risked his life to come and see Juliet, just as a knight would risk his life for his king, and Juliet being so innocent and angelic, delighted by Romeos visit. Juliets admission of love prompts Romeo to reveal himself, and to declare the hate for his name: Call me but love, and Ill be new baptised: Henceforth I never will be Romeo. Romeo is prepared to forget his past as a Montague, and betray his family s name and therefore his family too. In those times when the family honour was a very important part of ones personality, a statement such as this one could only signify true dedication and worship towards his love for Juliet. As she discovers him hiding in the orchard, her first excalamtion is one of fear for his safety;: How camst thou hither, tell me, and wherefore? The orchard walls are high and hard to climb, and the place death, considering who thou art, If any of my kinsmen find thee here. But Romeo dismisses the danger. Neither stone walls nor Capulet kinsmen can prevent his love: With loves light wings did I oerperch these walls, for stony limits cannot hold love out, And what love can do, that dares love attempt: Therefore thy kinsmen are no stop to me. Juliets love and the cover of the night protect him. In an image which will recur dramatically in his final speech in the play, Romeo compares himself to a sea-voyager driven to seek Juliets love, even if it were at the very ends of earth: I am no pilot, yet wert thou as far as that vast shore washed with the farthest sea, I should adventure for such merchandise. We can clearly see the difference in language use, between the two characters; on one hand there is Romeos insatiable romance which always seems to have the answer to Juliet enquiries, on the the other hand there is Juilets simple and direct speech. Juliet, unlike Romeo, is incapable of fully enjoying these brief moments with her lover, continuously worrying about being caught in the wrong. Romeo in this scene demonstrates that he possesses an immense courage, supported from his blind love for Juliet, he doesnt seem to care about the kinsmen that are patroling the building, and hes living these moments to the full. Once more we see how Romeo idolizes Juliet. He possesses the courage that only one who is protected by his god would have. In the video the contrast between the two characters attitude and language, is represented rather more by their actions than by their speech. Meanwhile, Juliet is terrorized by the idea of him been caught, Romeo doesnt care about his security. In fact when he and Juliet fall into the swimmimg pool, he jumps up shouting his love for her, at which point a guard gets suspicious and comes to check, and Romeo is close to getting discovered. Even though this moment in which Romeo is close to being caught, he is still unworried towards the situation, and completely focused on Juliet. Her questions and enquiries are suffocated by Romeos kisses and romantic attitude. Romeos mind is like flying towards other planets and dimensions, and does not understand Juliets reluctance and timidity towards his attitude. When Juliet manages to separate herself from Romeo, he explicitly claims not to be satisfied enough: O wilt thou leave me so unsatisfied? , referring in a double sense to Juliets lack of sensuality. Juliet admits embarassement at being overheard telling of her love. She rejects formal ways of speaking and behaving : farewell compliment, and asks Romeo directly if he loves her. She pleads for him to answer truthfully: pronounce faithfully, admitting she declared her own love for him unaware of his presence. She begs him not to swear by the moon, which is changeable and inconstant, but only by himself. This is a metaphor comparing Romeos love changes to the changes of the moon; before Romeo fell in love Juliet, he was already in love with another woman, Rosaline, which was immediately forgetten at the first sight of Juliet. She is afraid that Romeo would forget her just asquickly as he fell in love with her. Suddenly fearful, she sees their instant falling in love as too rash, too unadvised. It may prove as brief as a lightining flash, over as quickly as it began. In reply to Romeos anxious questions why she wishes to withdraw her vow of love and offer it again, Juliet uses simple but profoundly eloquent language to express the never-ending quality of her love for him: My bounty is as a boundless sea, My love as deep; the more I give to thee The more I have, for both are infinite . Juliet is the one to make the practical arrangements for the marriage, since Romeo is still dreaming about the time spent together. Before the two lovers separate themselves, Juliet uses a peculiar and very contradictory type of imagery to describe her feelings for Romeo, comparing herself to a playful girl and Romeo to her bird, which she lets free for a bit but then takes back because she cant live without him: I would have thee gone; And yet no farther than a wantons bird, that lets it hop a little from her hand, like a poor prisoner in his twisted gyves, and with a silk thread plucks it back again, so loving jealous of his liberty. This reflects the relationship between the two lovers; Juliet does not have the freedom that the bird, Romeo, has and has to let him go, but only for a bit, until they can meet again. And she is jealous of the freedom that a bird has, in fact Romeo wishes she was a bird so that she could have the freedom, and the possibility to live to the full her love with Romeo: I would I were thy bird. Juliet has played the dominant role in this scene ( she speaks twice as many lines as Romeo), it is her farewell that often remains in the audiences mind as the memorable expression of loverss leave taking. She leaves with an oxymoron that encapsulates the conflicts of the play and its joys and heartaches: Parting is such a sweet sorrow. Juliet on her first appearence appears submissive, modest, almost tongue-tied. She has little to say, and seems to respect her mothers authority. But this 13 year-old girl, superficially conventional and demure, rapidly matures in her meetings with Romeo. She allowes him to kiss her only moments after their first meeting, and in this scene she seems to take the lead, speaking twice as many times as Romeo. Shes the one who proposes the marriage, and does so the very next day. Critics tende to idealise Juliet and her love for Romeo. They describe her as charmingly innocent, but frank and courageous. Romeo appears first as a stock figure of romance: the moody young lover who is rejected by an unattainable woman. He is seen as the abject slave of a sadistic godess, he seems more in love with love than with an actual person. This scene is very important for the understanding of the whole play, as in it there are contained images and metaphors that encapsulate essential meanings of the play. Already from the beginning of the tragedy, expressions such as: star-crossed lovers, referring to the realtionship between Romeo and Juliet, give an idea on the course of the play. In the video version, directed by Baz Lurhman, an important metaphor is represented: when the two lovers fall into the swimming pool, their state of being is a comparison to their relationship: gradually their love is gettin uncontrolled and soon it will become impossible to manage, just like a person is not able to completely manage their movements in a swimming pool, where they dont touch. How the scene was adapted in the modern version, is probably more significative for us, as the type of atmosphere approaches more our ideal of love and romance, also it highlights meanings and images that would be difficult to interpretate in the older versions of the play.

Changing the Electoral College Essay Example | Topics and Well Written Essays - 2250 words

Changing the Electoral College - Essay Example Electoral College is a process in which different executives are selected; this is done by the people of the state such that they choose a number of persons classified as electors. Further it is described that the elector is the one who participates in the electing of the executive. Why it is called as an Electoral College is because all these electors work as a unit in determining the executive. Thus in the early 1800's, this term Electoral College came into common usage as the informal label for the group of citizens selected to cast votes for President and Vice President. Selecting the Electors is an important task to be understood. However in the United States this process for selecting electors varies throughout. Usually, the political parties name electors at their State party conventions or by a central vote from the designated committee. Electors are often chosen to identify their service and commitment to their political party. The Electors may be State elected officials, party leaders, or even those person who have a political affiliation of some sort. Next the voters in each State opt for the electors on the day of the general election. As the procedure is different in each state therefore the electors' names may or may not be shown on the ballot below the name of the candidates running for President. Past Present Contrast In the present circumstances the Electoral College certainly operates in a different civilization from the one that present in 1787. Nevertheless the Electoral College has exposed an astounding capability to adapt to modern-day America. It may occasionally function in a different way than expected, but it still serves the political goals it was anticipated to serve. In truth, its process in modern times may be yet more valuable. Critics of the "Electoral College" charge that the country's presidential election procedure does more to constrict the rights of individuals than to shelter federalism. In this framework, they often refer to the winner-take-all system regulated by most states, claiming that it causes the votes of several individuals to be wasted. The 2000 election dispute As this dispute goes, it could be seen that a Texan who voted for Al Gore in the 2000 election wasted his ballot for the reason that George W. Bush was awarded the state's complete slate of electors due to the "winner-take-all" regime. In a direct accepted ballot vote, critics note, these votes would not have been wasted, they could have instead been integrated in the final national tally for Gore. Such points of views, however, are a bit untruthful. These votes were not wasted. They were merely transmitted on the losing side of a popular vote inside the state. For this argument, if the 2000 election had been carried out based on nationwide popular vote totals only, would people assert that any vote for George W. Bush was wasted just because Al Gore won the popular vote Surely this would not have been the case as the votes for Bush were cast in an attempt to win. Presidential Elections The main outcome of America's presidential election progression is to safeguard the liberty of individuals mainly those in small states and

Portfolio essay for Theories of Human rights class

Portfolio for Theories of Human rights class - Essay Example The UN’s first peacekeeping mission was in Darfur which was delayed as result of the disapproval from the government of Sudan but the UN has successfully implemented two resolutions in 1970 and 1973 with the backing of the state leaders and the international community with a favourable attitude towards resolutions to maintain peace. All the possible means to protect the civilians are used in the case of Libya and it is also true that the present Libyan resolutions authorise the use of force more explicitly and therefore it stands apart from other recent interventions with an objective to protect the people. The UN Intervention in Libya could be observed as a consolidation of norms for the protection of people dependant on the recommendations of the Security Council to the International Criminal Court regarding the situations in Libya. It was in the case of Darfur that the Security Council made a recommendation to the ICC inquest on a matter for the first time but the recommend ation has been made two years since the beginning of the crisis. But all the members of the Council were quick and united in referring the Libyan matter to the ICC.

Bankruptcy Law Essay Example | Topics and Well Written Essays - 500 words

Bankruptcy Law - Essay Example Each case can file any of these types of bankruptcy, however, a specific chapter may be better suited for each individual case. Chapter 11 is mainly bankruptcy for business and its purpose is to reorganize the debt of the business. Reorganization divides the credit accounts into different classes and assets are then liquefied and distributed. The debtor can devise a plan of reorganization for the approval of the court within a 120-day deadline or the debtor can request a court appointed trustee to plan the reorganization. This chapter of bankruptcy allows the business to continue to operate during the bankruptcy under the supervision of Bankruptcy Court. Chapter 11 allows for liquidation of the business assets that are not immediately needed for the operation of the business and a plan for payment of the assets needed for the operation of the business. This will allow the sole proprietor in this case to stay in business and she can change her business to a more suitable and profitable business under the supervision of the court while at the same time eliminating the majority of her debt. In this case, the debtor should file chapter 7 bankruptcy. The debtor is assigned a trustee who liquidates assets and then divides the proceeds fairly among the creditors.

Leadership - Does Gender Matter Essay Example for Free

Leadership Does Gender Matter Essay Does gender affect the ability of an individual to become an effective leader? Some researchers believe that effective leaders are just born while others believe that effective leadership can be learned. But few of these researchers discuss the difference that gender may make in becoming good leaders. When we take a look back through history, we can see that the evaluation of women leaders was slow. Today, only 2. 4 percent (Gettings, Johnson, Brunner, Frantz, 2009) of the Fortune 500 Companys are lead by women which is an increase from the 1. percent (www. money. cnn. com) of female Chief Executive Officers in 2002. The gender differences in the corporate world posses several issues for the Human Resource Managers such as management style differences, pay equity, promotion fairness, and work-life balance. Women began entering the workforce in the late 1800s. During that time, women were employed in what society considered female specific careers such as teachers, nurses, and seamstresses and women made up a very small portion of the workforce. This all changed with the on-set of World War II. While the men left to fulfill their military obligations, women stepped up to the plate and filled positions in industrial factories across the nation doing jobs typically performed by men. Following World War II, many females continued to work and over the decades have set career aspirations which have led them to the top. As time went on, it became obvious that the gender differences in the work place required Human Resource Management intervention. Historically, the workplace was predominantly masculine when it came to organizational theory. Organizations were structured on centralized authority, specialization and expertise, and division of labor. Aggressive and dominating leadership styles became less popular among organizations. The era of masculine leadership styles then gave way to the newly desired feminine way (Lowen, 2007) of leading. In the late 1900s, organizations became more feminine in nature utilizing concepts such as delegation of authority, collaboration, and empowerment. In addition, interpersonal relations became a focus for organizations and such things as trust, openness and concern for the whole person kicked off the feminization of leadership (Frankel, 2007) and in 1963 the Equal Pay Act was created which mandated equal pay, regardless of gender, for workers performing the same job. This became extremely important as women began to hold top level positions within organizations. Women possess many gender specific qualities and characteristics which enhance their leader effectiveness in todays feminized leadership. According to a study conducted by Caliper, a Princeton based management consulting group, women leaders are more empathic, flexible and possess stronger interpersonal skills. The strong interpersonal skills of women enable them to be objective in taking in information from all sides and then take this information and weighing the concerns and objectives of their people. Empathy and genuine concern make subordinates feel valued, supporte d, and understood. In addition, this same study noted that women were able to be more persuasive and assertive in taking risks as compared to their male counter parts. This often leads to women coming up with more innovative solutions to problems, and ultimately, getting things accomplished. Many studies conducted across the country within various businesses have concluded that women executives are rated higher than men in the areas of producing high quality work, setting and achieving goals, and mentoring subordinates (Sharpe, 2000). These studies also found that women were not as concerned with self-interest as men and did not accomplish tasks or achieve goals based on what was in it for them, but instead for the mere enjoyment of their success. It is this type of attitude which inspires companies to employee women in their executive positions. In addition, one of the areas in these studies showed that women excelled at teamwork and motivating teams in getting results. But these studies also included areas where men were stronger such as strategic and technical ability. Men also seemed to be better at giving punishment and were found to issue double the amount of punishments as compared to women. With so many differences in management styles between men and women, it was necessary for Human Resource Managers to design diversity programs which included education on gender differences, as well as, racism, discrimination, etc. Women are slowly making their way into the corporate ranks of Fortune 500 Companies. According to CNN Money, there are currently 13 female Chief Executive Officers in the Fortune 500 and 26 female Chief Executive Officers in the Fortune 1,000. Believe it or not, the number of female Chief Executive Officers has doubled compared to 5 years ago when there were only 6 female Chief Executive Officers in the Fortune 500. But, if women make equally effective leaders as compared to men, then why are there so few employed in top management positions? In Tischler’s article â€Å"Where are the Women? ,† she talks about how women â€Å"scale† back their work in exchange for a balanced personal life (Tischler, 2007). She also discusses the competiveness of men compared to women and how that might contribute to the larger number of men holding top executive level positions. Most often, women simply dont want to deal with the work-life balance. Top executives put in grueling long days and their lives are controlled by the companys success or failure. Women have a natural instinct to nurture and often put their family life before their career. When I read Morris’ article, â€Å"Trophy Husbands,† it made me stop and think how husbands could assist in helping their spouse to balance the work-life balance. In Morris’ article, she discusses how husbands have given up their careers to assist their female spouses in reaching the top (Morris, 2002). I think that this is a huge step in elevating women to the top ranks of the corporate world. These husbands stepped down for many reasons, but some stepped down because they knew their wives had the potential and determination to fill these top positions. They were supportive and wanted to assist by elevating any family related stress by ensuring that things on the home front were taken care of. In fact, although the number of female Chief Executive Officers appears to be low, the truth is women are successful leaders. There are over 9 million women-owned businesses in the United States and women hold over 45 percent of the managerial positions within large corporations. Indeed, women can and are successful at leading. Yet there is still a large difference in the pay scale of female and male executives. Is it simply a blatant decisions that these companies make, or is it a simply mistake because these organizations do not have an established pay scale system? Human Resource Managers need to be cognizant of pay differences and promotion bias. According to Stites article, one way to avoid this dilemma is to establish systematic pay systems, ensure equal access to promotions, and document discrepancies with legitimate business reasons (Stites, May 2005). So, does gender matter when considering leadership effectiveness? According to the text, men and women are equally effective at leading, but each gender utilizes different styles in their leadership abilities (Northouse, 2007). It is my position that gender is neutral. Males and females can both possess the skills necessary to be effective leaders and I believe that women can lead companies to success just as well as men. To be an effective leader, one must know how and when to apply the many different styles and characteristics to each unique situation. Both men and women have unique qualities about them, but the ability to learn from the opposite gender will enhance ones leadership abilities. I believe that men and women can combine and adapt their unique styles of leadership to maximize their strengths and minimize their weaknesses within the workplace. Regardless of gender, developing a leadership style is a difficult and challenging feat for all managers. In researching the many definitions of leadership, I have determined that leaders are defined as those who inspire workers and develop their skills and creativity to achieve goals. Of the many definitions I read, not one referred to male or female gender when defining a leader. Male or female gender shouldnt matter when it comes to determining an individuals ability to lead. The Human Resource Manager must ensure that they are concerned and aware of the gender differences and difficulties which must be dealt with in the business world. Indeed, gender does matter, especially since women have become a large percentage of the work force and are now moving up the corporate ladder into top level positions. Gender differences create many issues that Human Resource Managers must be able to prevent, mitigate, and/or resolve. Today’s Human Resource Management education programs have increased the ability of individuals to fill these vital management positions. In order for Human Resource Managers to accomplish this task, they must be aware of gender specific management styles, pay equity, promotion fairness, and work-life balance.

Making Sense of a Change Management

Making Sense of a Change Management Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. A somewhat ambiguous term, change management has at least three different aspects, including: adapting to change, controlling change, and effecting change. A proactive approach to dealing with change is at the core of all three aspects. For an organization, change management means defining and implementing procedures and/or technologies to deal with changes in the business environment and to profit from changing opportunities. Successful adaptation to change is as crucial within an organization as it is in the natural world. Just like plants and animals, organizations and the individuals in them inevitably encounter changing conditions that they are powerless to control. The more effectively you deal with change, the more likely you are to thrive. Adaptation might involve establishing a structured methodology for responding to changes in the business environment (such as a fluctuation in the economy, or a threat from a competitor) or establishing coping mechanisms for responding to changes in the workplace (such as new policies, or technologies). This book review is an attempt to understand the theoretical background for the changes that occur on individual as well as on organizational basis. The book Making Sense of Change Management: A complete Guide to the Models, Tools Techniques of Organizational Change written by Esther Cameron and Mike Green, highlights and explain different theories presented by the renowned businessmen, economists and educationists regarding different changing phenomenon appearing on the horizon of business world. Cameron and Greens objective for writing this book is to help their reader understand why change happens, how change happens, and what needs to be done to make change a more welcoming concept by carefully reviewing a wealth of resources that provide models, tools, and techniques of organizational change. Their purpose is not to explain how to plan and then implement a change initiative program. Rather the material presented in this book assist the readers to comprehend the change, its natu re, how it can be assessed and related to a particular situation and what type of outcomes can be carved out of the responses received on individual and organizational basis. Introduction of the Book The book Making Sense of Change Management: A complete Guide to the Models, Tools Techniques of Organizational Change is written by Esther Cameron and Mike Green. This book is about making sense of change management. The world we live in is continuously undergoing rapid changes at an intense rate. Each day dawns with a new invention, with an important discovery emerging from almost every field of life. The rate of change and discovery outpaces our potentials to keep up with them. The organization we work in or rely on to meet our needs and demands are also changing dramatically in terms of their strategies, their structures, their systems cultures, their boundaries and of course their expectations and responses to their stakeholders. This book and its writers Cameron and Green seems to hold the objective of helping their readers understand why change happens, how change happens, and what needs to be done to make change a more welcoming concept by carefully reviewing a wealth of resources that provide models, tools, and techniques of organizational change. Their purpose is not to explain how to plan and then implement a change initiative program instead of this their focus is on developing an understanding among their readers. The material in this volume is carefully organized within two parts. Part one, of this book is named as The Underpinning Theory and is comprised of first four chapters. Individual change is at the heart of everything that is achieved in organizations. Once individuals have the motivation to do something different, the whole world can begin to change[Individuals] are to some extent governed by the norms of the groups they belong to, and groups are bound together in a whole system of groups of people that interconnect in various habitual ways. So the story is not always that simple. Individuals, teams, and organizations all play a part in the process of change, and leaders have a particularly onerous responsibility: that is, making all this happen. Part Two The Applications is comprised of last four chapters (Chapters 5-8): In this Part, having looked at change and change management from three different perspectives (i.e. individual, team, and organization) and the roles, styles, and skills needed to become a successful leader of change, Cameron and Green apply this learning to specific types of change. They claim: We have identified four generic change scenarios, and we look at the particular management challenges involved in initiating and implementing each type of change. These change scenarios are structural, mergers and acquisitions, cultural, and IT-based process. Summary of the Book The very first chapter of the book draws together the key theories of how individuals go through change, using various models to explore the phenomenon. This chapter aims at providing managers and policy makers an insight and understanding of the change process and how it affects individuals and what strategies can be used to help the people to go through transition or transformation process without bearing a stress. Many of the change scenarios that you find yourself in require you to learn something new, or to adjust to a new way of operating, or to unlearn something. Buchanan and Huczynski (1985) define learning as the process of acquiring Knowledge through experience which leads to a change in behavior. Learning is not just an acquisition of knowledge, but the application of it through doing something different in the world. But learning to do something new usually involves a temporary dip (downfall) in the performance. When learning something new we tend to be more focus on that and become conscious of that change in our learning resulting in a change of our behavior. But once we have learnt that skill or has become habitual of that change our attention to that factor decreases and we are less conscious of it in other words we are unconsciously competent on that skill. There are four key schools of thought when considering individual change: The behaviorist approach is about changing the behaviors of others through reward and punishment. This leads to behavioral analysis and use of reward strategies. The cognitive approach states that the desired results can be achieved through positive reframing or the reinforcement of some desired attitudes. The writers believe that by setting goals and providing guidance and coaching to the employees or the people who are being affected by the change can ease the process of implementation of change. This approach link goal to motivation. The psychodynamic approach is about understanding and relating to the inner world of change. This is especially significant when people are going through highly affecting change. This approach treats people as individuals and understand their emotional states. The humanistic psychology approach in the personal development and growth of the employees by providing them a healthy atmosphere and fair chances to improve their skills to adapt to changing environment. The individuals history, the organizations history, the type of change and the consequence of the change are also key factors in an individuals response to change. Schein identified two competing anxieties in individual change: survival anxiety versus learning anxiety. Survival anxiety has to be greater than learning anxiety if a change is to happen. He advocated the need for managers to reduce peoples learning anxiety rather than their survival anxiety. The individuals in an organization work together sometimes in the form of groups or sometimes in the form of a team. Teams and groups have been differentiated in this book on the basis of their different characteristics and reasons for existence. Teams are considered more important for the organizations for accomplishing large or complex tasks. There are many types of organizational team, each with their significant benefits and downsides. Teams can be more effective by addressing five elements: Team mission, planning and goal setting; Team roles and responsibilities; Team operating processes; Team interpersonal relationships; Inter-team relationships; Teams relationships with the management. Teams are not built overnight. It takes time to develop as a team and have goal oriented affiliation among the team members. Tuckmans forming, storming, norming and performing model is useful for understanding the process. The team development process involves different leadership challenges at each stage. This book has made use of Bions work that highlights four possible pitfalls that need to be worked through. These are as follow: dependency fight or flight pairing cosiness The composition of a team is an important factor in determining how it can be successful. According to Belbin well-rounded teams work best. The Myers Briggs profile allows mutual of team members preferences for initiating or adapting to change whereas Belbins team types offer a way of analyzing a teams fitness for purpose and encouraging team members to do something about any significant gaps. The writers insist that the leaders should be aware of the type of team that can best suit the change process and how to manage that for effective and efficient achievement of the desired goals. Organizational behavior and assumptions how things really work are really important in determining the organizational response to change. This book deeply reviews the range of models and approaches developed by the significant authors in the field of business and socio-dynamics. The writers state that it is very important for the leaders and the individuals to understand their own assumptions about managing change, in order to challenge them and examine the possibilities offered by different assumptions. Comparisons of assumptions held by the employers and employees are very useful and increased understanding of each others perspective help to reduce frustration. Gareth Morgans work on organizational metaphors provides a useful way of looking at the range of assumptions that exist about how organizations work. The four most commonly used organizational metaphors are: The machine metaphor The machine metaphor is deeply ingrained in our ideas about how organizations run. According to it the project management and planning oriented approaches can be used to tackle the change. The political metaphor The political map of organizational life is recognized as vital key factor to organizational change. The organism metaphor This model is very prevalent in the human resource world, as it underpins much of the thinking that drove the creation of the HR function in organizations. The organism metaphor views change as a process of adapting to changes in the environment. The focus is on designing interventions to decrease resistance to change, and increase the forces for change. The metaphor of flux and transformation The metaphor for flux and transformation appears to model the true complexity of how change really happens. If we use this lens to view the organizational life it does not lead to a neat formulae or concise how to approaches. To be an effective manager we need to be flexible and select appropriate models and approaches for particular situations. Some of these models suggested in this book are as follow: Kurt Lewin three step model Bullock and Battens planned change approach Philip Kotters eight steps to change Beckhard and Harris change formula Nadler and Tushman Congruence model William Bridges model for managing the transition Carnalls change management model Senge systemic model Stacey and Shaw complex responsive processes. Different metaphors of change lead to different assumptions about what good leaders do. The writers of this book believe that the most effective ideas about change combine a number of metaphors, bringing the maximum benefits and avoiding the pitfalls of blinkered thinking. A popular notion of leadership is of the hero leader who leads from the front with determination, great vision and independence of mind. Bennis distinguished leadership from management and placed visionary leadership high on the agenda. Heifetz and Laurie and Jean Lipman-Blumen all argue against the need for visionary leadership. They advocate adaptive leadership which is about taking people out of their comfort zones, letting people feel external pressure and exposing conflict. Jean Lipman-Blumen instead emphasizes the need for leaders to ensure connectivity. Different metaphors of the change process imply different leadership roles. Senge advocates dispersed leadership, identifying three key types of leaders in an organizational system. If these three roles are in place and are well connected then change will happen naturally. Mary Beth ONeil names four key roles. Thoughts and actions i.e inner and outer leadership are both important for achieving organizational change. According to Kotter the hard work in the earlier stages of change process are vital for the success whereas Rosabeth Moss Kanter suggests that the harder part comes in the middle and the perseverance is necessary for success. Covey lists a set of principles and guidelines to help leaders to develop positive thinking pattern. The writers believe that the leader of change has to be courageous and self aware. He has to choose the right action at the right time and to keep a steady eye on the ball. However the leader cannot make the change happen alone. A team needs to be in place wit well thought out roles, and committed people. In this book the writers have identified four generic change scenarios and has looked at the particular management challenges involved in initiating and implementing each type of change. These change scenarios are: Structural change Mergers and acquisitions Cultural change IT- based change. Restructuring is an ever present phenomenon in todays organizations, though it could be highly unrewarding for those who initiates and those who experience it. But the leader needs to define the new changes with a clear vision and describe the objectives and goals of new structure, roles, and responsibilities, work processes for the individuals, interpersonal relationships in and out of the organization and new organizational and departmental strategies for the successful achievement of goals of organizational change. Mergers and acquisitions are another modern trend iof combating emerging environmental and technical changes. There are usually five main reasons for undertaking a merger or acquyisition: Growth Synergy Diversification Integration Deal doing Writer have suggested five golden rules for leaders to follow for effective mergers and acquisitions , which are as follow: communicate constantly get the structure right tackle the cultural issues keep customers on board use a clear overall process Culture is not just about induction programmes, it is everywhere in organizational life. Culture is vitally important for the organization because of its impact on performance. If the culture has to be changed we need to first develop an understanding about how it evolves. Schein (1999) suggests that there are six ways in which culture evolves. Some of these can be influenced by the leader and some cannot. A general evolution in which the organization adapt to its environment. A specific evolution of teams and sub-groups within the organization to their different environments. A guided evolution resulting from cultural insights on the part of leaders. A guided evolution through encouraging teams to learn from each other A planned and managed culture change through creation of parallel systems of project oriented task forces. A partial or total cultural destruction through new leadership. The writers suggest guidelines for achieving successful cultural change which is as follow: Always link to organizational vision, mission and objectives Create a sense of urgency and continually reinforce the need to change Attend to stake holder issues Build on the old and step into the new Generate enabling mechanisms create a community of focused and flexible leaders Insist on the collective ownership of the change. For having an IT-based change the organization needs to align organizational strategy with IT strategy other wise such changes will cause some major problems for the organization. My opinion about the book The book Making Sense of Change Management: A complete Guide to the Models, Tools Techniques of Organizational Change written by Esther Cameron and Mike Green, is about making sense of change management. The world we live in is continuously undergoing rapid changes at an intense rate. Each day dawns with a new invention, with an important discovery emerging from almost every field of life. The rate of change and discovery outpaces our potentials to keep up with them. The organization we work in or rely on to meet our needs and demands are also changing dramatically in terms of their strategies, their structures, their systems cultures, their boundaries and of course their expectations and responses to their stakeholders. This book and its writers Cameron and Green seems to hold the objective of helping their readers understand why change happens, how change happens, and what needs to be done to make change a more welcoming concept by carefully reviewing a wealth of resources that provide models, tools, and techniques of organizational change. Their purpose is not to explain how to plan and then implement a change initiative program instead of this their focus is on developing an understanding among their readers. The material in this volume is carefully organized within two parts. This book is a great resource for managers thrown into the midst of change, who need to gain understanding of what happens when you try to make significant changes in a business, and how best to manage people through it. This book is really helpful for leaders and managers in organizations to make sense of change management, providing insights into different frameworks and describing ways of approaching change at an individual, team, and organizational level. This book can be a guideline for any organization that needs to understand why change happens, how it happens and what needs to be done to make a change a welcome, rather than an unwelcome, visitor. It offers considered insights into the many frameworks, models and ways of approaching change and helps the reader to apply the right approach to each unique situation. This is a book that lives up to its titleit really does provide a toolkit to make sense of change. Every theory or main concept is accompanied by Stop and Think section where questions are listed to help the reader to reflect about what they have read in that section of the book. They also provide a chance to apply their theoretical knowledge to the real world situation and in this manner; way for cognitive and constructive learning is paved. The only thing which seems to be missing from this book is the case study. If each section or chapter is supplemented with a real world case study, this toolkit will become more effective and sharpen problem solving skills of the readers at one hand and an instant application of their learned skills on the other. Overall its an impressive practical book that will help managers who are looking for ideas rather than instruction. This is theoretically underpinned book on change which recognizes a multiplicity of perspectives.