Indian Farmers free essay sample

An Open Letter to the Government: A Young Indians Reaction to Farmer Suicides in India There is general saying that India’s future depends on the shoulder of youngsters. As a young and energetic citizen of India I would like to heed the attention of government of India in following areas through this letter. As we all know that India’s population is now about 1. 06 billion (as per 2004 survey). Out of this 1. 06 billion 65% of people solely depend on the agriculture for the livelihood ; it is well known fact that irrespective of the social status (rich/poor) every human being ought to be depend on the farmers to feed his /her stomach. When farmers are doing such an incredible job of producing, feeding and serving the nation on other side there are more instances farmers killing themselves due to various reasons. Even in our Tamilnadu there were reports regarding the farmers eating rats due to starvation and failed monsoon at thanjaur district in 2003; According to a government report more than 17000 Indian farmers a suicide themselves in 2009 ,a seven percentage rise on previous year. We will write a custom essay sample on Indian Farmers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In that context most suicide occurred in Andra Pradesh, Maharashtra, Karnataka, Kerala and Punjab. Andra Pradesh accounted to the tune of 1313 in between 2005 to 2007. Maharashtra accounted to the tune of4453 farmer suicide. In Karnataka number stood at 1003. since 2005 to 2009 the cases in kerala were about 905, Gujarat 387, punjob 75 and tamilnadu 26. In April 2009 the state of chattier reported 1500 farmer suicide. The national crime records bureau reports that at least 17,368 Indian formers killed themselves in 2009 it is the worst figure for farmer suicide in past 6 years. As citizen of India, it is my bounden duty to bring the attention of government of India on this alarming rate of suicide by farmers’ . Even though there were agriculture loan waivers schemes by this ruling UPA government in 2009 to the tune of Rs 75000 crore the real farmers were not at all benefited out of that waiver. The reason is that the farmer usually won’t prefer to take loan from nationalized banks rather they prefer local money lender with higher rate of interest because of simple, easy and speedy way of availing loans. I would say that loan waiver was in fact benefited to only upper class farmers who availed loans for some other purpose by showing their lands. Moreover while analyzing the exact reason for the suicide the following areas are coming to the picture Firstly, the exploitation of farmers at the hands of the suppliers of farm inputs and the numerous act of omission and commission on the part of government in fixing the adequate price of their agriculture products In addition to this the farmers doesn’t know the various loan facility available at nationalized banks and even they know they are inclined to approach bank due to vague ; ambiguous procedure to avail loan at banks . ence the farmer usually got in the hand of unscrupulous local money lender and been exploited by them. Besides this there are some other corroborative reasons which push a farmer to end his life such as accumulated debt, crop failure, failure to update new technology in agriculture, failed rain fall, inadequate price for agriculture products. Under this situation I would like to give some suggestion to this government to prevent the farmers from endin g their life. Firstly, water is the main resource to any kind of agriculture . In this concerned I would like to heed the attention of government of India on the project of inter linking of rivers . As far as interlinking of river is concerned, it has been only a only an instrument for election canvass for fetching more vote and nothing more than that. No party in India till now to my knowledge taken a single step towards the project. This situation should change I humbly request this government to go ahead with this project so that we can at least wipe out the tears of farmers. Secondly the education, the farmers should be educated regarding their rights against unlawful local money lenders and they also should be educated regarding various new technologies for producing with low cost and high quality. They should be taught how to do agriculture according to the fertility and nature of soil, water availability etc. Thirdly, educated people should be encouraged to do agriculture. Fourthly, the government should consider some subsidy on fertilizer such as giving fertilizer free of cost etc. ifthly, fixing a standard price for agriculture product and also the government should eliminate the middle mans and instead the government should come forward for direct procurement or obtaining the products from the farmers with reasonable price. To conclude according to united nation one farmer commits suicide for every 32 minutes in India. Even though our government is having many expensive schemes it fails to implement it in an effective manner . It is mainly due to l ack of coordination between various government agencies and also between center and state governments in having dynamic schemes according to the situation. Government schemes should be according to the exact problems faced by the farmers and it must solve the real problems of the farmers. Therefore as a citizen of India I have bounden duty to inform my government that our farmer are under peril of losing their life due to the various reasons discussed above. Therefore it is the duty of the ruling government to heed proper attention to the problem and pave a way for saving our farmers. And I hope this letter will be considered as an attempt of a young Indian to wipe out all the problems faced by our farmers JAI HIND

Boston Massacre essays

Boston Massacre essays This essay is a short look at an event in American History that at times as been to say the least maybe a bit over blown. What would later be called The Boston Massacre, wasnt your conventional massacre in that the body count was not in excessive amounts with the streets coated in the blood of the innocent. The event itself was a tragedy that people died at all in what would seem to be a night of escalating violence, but in all the death toll was no more than four, with less than twenty wounded. To borrow a quote from an old teacher, The Boston Massacre was an massacre in that it severed the Colonist last bit of toleration it had for Great Britain. This relatively short essay is going to show in part some of the events that lead up to and occurred during The Boston Massacre then finish with how the Colonist like Paul Revere and John Hancock would use the events to ignite the beginnings of the American Revolution. One no doubt cold February morning of 1770, a group of several hundred adults and youths, including an eleven-year old Christopher Seider surrounded the house of Ebenezer Richardson. Richardson was a known Tory informer for the British customs commissioners. Unfortunately mob demonstrations during the 1770s were common often protesting things like the Townshend Act. Some protests and were organized behind men like Samuel Adams and other great men of Boston. Regrettably the one at the Richardsons house was highly unorganized and the crowd grew out of control and started breaking windows. During the commotion a one stone is thrown and hits Richardsons wife. Richardson then grabs an unloaded musket and shoved it through one of the broken windows and proceeds to threaten the angry mob. Seeing the musket just seemed to create more animosity and the crowd knocked down the front door of the Richardsons house. Richardson then loaded his musket and fired into the mob fatally wound! in...

Native son Research Paper Example | Topics and Well Written Essays - 1500 words

Native son - Research Paper Example In a time where racial discrimination was rampant, and the whites were the rich and the blacks poor in the social classification, a time where interracial dating was looked upon as impossible, a time when violence was rampant, a time when there were many uneducated black people, the story hence narrates the story of Bigger, a boy who grew up in this situation and shaped to become whom he turned to later (Sharma 89). The American culture shapes Bigger to become a vicious thief and murderer, fighting the authority, opposing white rule, and hating the whites for whom he becomes. In this essay, we shall be analyzing the theme of racial discrimination, social stratification and violence in relation to the character of Bigger and how they influenced his life events. Bigger’ character is as a result of racial discrimination that has been in existent in the American culture. Bigger believes that he is where he is because of the oppressive force placed on his by the white people. He fears and yet hates the white people as they control, how blacks move, live, interact and work in the society. Full of hatred, Bigger does not want in the first place to work for Mr. Dalton because he is white. He prefers to work with his fellow black people to steal from other black citizens. Bigger is intimidated by seeing white people, though he had never stolen from them because of the fear he had. According to Bloom (23) he describes Richard to have used Bigger to bring out the issue of racism just like it exists in American culture. Racism is rampant to a point where the children born from the white and black race, know it exists, and do everything possible to avoid being caught in between. Bigger has never had a white girlfriend all his life, and is shock ed when he sees other black activists, Jan, dating Mary, Mr. Dalton’s daughter. Racial relationship is something which is not accepted by the society in America based on the hatred between

Video Reaction Paper Essay Example | Topics and Well Written Essays - 500 words

Video Reaction Paper - Essay Example The lightness and â€Å"breaking of the dawn† emotion of the second movement, Venus The Bringer of Peace, is contrasted amongst the heavens of this suite. It is light and airy and I like really liked it although not as much as the first piece. The 3rd movement, Mercury The Winged Messenger, uses the greek mythology to create a flighty almost lyrical piece in which the dominance of Mars is reheard in certain momentary sections, yet the air of Mercury prevails. In contrast to the militaristic 5/4 pulse of Mars, the  ¾ time of Mercury is delightful and joyous and pleasant to listen to as well. Jupiter is a piece which rests on traditional english folk themes and enhanced orchestration elements to create sonority without being bogged down by military motifs seen in Mars. Jupiter brings to mind certain English hymns and is emotionally uplifting. Saturn, the Bringer of Old Age, lives up to its title and is plodding and almost mechanical. The theme element is haunting and uncomplicated using elongation over movement in its undercurrent. My least favorite of the movements, its rather plodding nature is almost sleep inducing. In stark and violent contrast, Uranus The Magician, evokes the images of dark magic while echoing the thematic elements of Paul Dukas Sorcerer and even Dvorak Slovakian Dances. Along with Mars, this movement engages the listener to pay close attention to the enlarged orchestra and its powerful sound. In the terminal movement, Neptune the Mystic, evokes the tonality of distance and finality and the end of all things. Not content with evoking leaving everyone happy, the composer leaves with the distant voices of the female choir in dissonant tones evoking the far away planet that is Neptune. In addition to the usual large orchestra elements, the ENTIRE piece adds organ, 2 extra flutes (Piccolo and bass Flute),

Bank first Essay Example | Topics and Well Written Essays - 500 words

Bank first - Essay Example 381- 384). Factors that influenced demand curve of houses to shift to the right are increased disposable income through mortgages and a consequential demand level. This increased the aggregate demand to raise the equilibrium price (Boyes and Melvin, p. 49- 50). Factors that caused a shift in supply curve are reduced consumer’s financial capacity, the legal provision for foreclosures and the reduced number of people who could buy the available homes. This had an effect of lowering the equilibrium price (Boyes and Melvin, p. 54- 56). The U.S. economy was at the depression stage during the housing crisis. This is because of the comparative condition that unlike previous poor economic conditions in which banks could resell foreclosed homes, the period was the worst, and such resale was not possible (Boyes and Melvin, p. 132). The economy is currently at the recovery stage, a stage that follows depression towards restructuring. The recovery period is also identifiable by the transition that followed the crises such as government initiative to save the banking sector through bailing them. The banking industry has however not reached its peak performance (Boyes and Melvin, p. 132). The government efforts to bail out the banks did not prevent depression. This is because it played a microeconomic role to a single sector of the economy instead of ensuring a comprehensive approach to the macroeconomic problem. This is however not the proper role of the government whose responsibility covers all sectors of the economy, including protection of consumers. The company’s identified risk factors include inconsistency in â€Å"economic and financial environment† that sometimes adversely affect performance, lack of confidence in the government’s ability to ensure a stable economic status, variation in interest rates that sometimes lowers

Political Factors And Legal Factors Marketing Essay

Political Factors And Legal Factors Marketing Essay Quality is a locally owned restaurant and fast food business. It is a medium size restaurant business which will be located in Dhaka which is capital of Bangladesh. Quality is discovered huge popularity in restaurant business according to Bangladesh current market. Quality is promised to offer best quality food to the customer. As a result Quality will put up their business by offering all kinds Chinese, Thai, Indian, traditional and fast food. It is constituted upon 4 partners with equal ownership. The target market will range from upper class to lower class customer. The market is demanding best product with affordable price so for that circumstance Quality will ensure that each every customer will receive best price and best product. Quality will follow up all the legal issue to register with national board of revenue (NBR). They are planning to keep some fund for corporate social responsibilities on their sales revenue. This business will initially recruit 25 part time and full t ime employees to run the business. Quality is raised available finance to use worth TK.5000000. And assuming to make gross profit margin 35% and it will lead to peak in coming days. 2.0. Business Description: 2.1. History and Background: Quality will be a medium size restaurant business which will be located in Dhaka which is capital of Bangladesh. The history of restaurant industry in Bangladesh not very long. The restaurant business industry is very competitive in terms of price, value, promotion, location. Quality will be a unique concept in Bangladesh. There are substantial number of restaurant is operating in Bangladesh that will compete with quality. There are few numbers of competitors exist in the current market what is called KFC (Franchise), Pizza Hut (Franchise) Nandos (Franchise) is leading the Bangladesh restaurant industry. That business has already coped the large number of market shares. In 2003 Pizza Hut and Kfc in 2006 was launched their business in the Bangladesh market. This is only DHAKA based supermarket chain. There is few more restaurant exist in current market such as BFC, FFC, Boomers, AW restaurant, Captain World. But they are not performing well in the current market to satisfy the custome r with their desire they keep failing to hold sufficient market share due to their strategic drift. But KFC and Pizza Hut will be a big challenge for Quality to compete. 2.2. Mission: Quality is promised to offer high quality food, good services with affordable price. To provide new job for the local community. To make fair profit for consumer. 2.3. Objectives: To make even in few months in setting up. To start making profit after few month times. To raise revenue year by year. To reserve some percentage of revenue for the corporate social responsibility. 2.4. Product and Services Description: Quality will provide quality product with excellent services to the customer. Quality will focus not only on single product based retail business but also verities of products. These are as follows: Chinese food Thai food Indian food Traditional food and Fast food 2.5. Supplier information: Supplier has defined as key factor for a business to improve their buying organization. All the suppliers should base on quality; reliability, on time delivery and the performance of produced which directly influenced to satisfy the customer with affordable price, Product availability with customer desire. Quality will make relationship with several supplier to hold their product quality and price control and supply chain includes most of them are from Bangladesh and few of them from Africa. In restaurant sector major suppliers of fresh produce in Bangladesh is SMEs. Therefore Quality is planning to collaborate with SME (Approximately SME have 70 suppliers in bakery, fast food, vegetables, beef, and chicken. There are few more such as Shiblee hatchery farms will provide all types of traditional food. 2.6. Business Ownership: There are different types of business which is discussed by( lonhnecker, 2010) which is brand new business, take over running business, franchise and family business. Therefore quality will be a new business which is not exists in the market for retail services. The suitable ownership in start- up business may depend on owner determination regarding business profitability, risk and competitive advantages and value of business according to (foss and lien, 2010). There are three types of business those are sole traders, partnership and corporation. Quality will follow partnership business strategy. Partnership business will help in sharing capital between partners, more flexibility to run the business, shared responsibility, easy to make decision. This business will consist with four partner .Every partner will share 25% capital. 3. Business opportunity: 3.1. Target market segmentation: The target market segmentation usually can be segmented on the basis of customer characteristics. These are follows: Geographic ( includes country, region, counties, customer density, climate) Demographic (includes age, gender, life-cycle, income, social class) Psychographic ( degree of loyalty, occasions, interest and hobbies) 3.1.1. Geographical segmentation: The perfect place of quality to do business in Dhaka city because people are gathered there from every corner of the country as well as outside of the country where the people passing at Least 20 hours in a day. Quality has a opportunity from the large number of workforce, good communication for delivering raw materials to other branch. The best place quality looks near the school, shopping centre and the corporate offices. Most of the student who are just finished class feels hungry and starved looks for nearest fast food or restaurant around them. And people love shopping  and go out with their family, quality will look for getting that customer. People who work in the office they may look for lunch or dinner. 3.1.2. Demographic: Quality is targeting people all round of the city such as all aged people (10-64) years, low income , middle Income, high income people . Quality  concern to launch their product with thinking those kinds of consideration. Because different age people have different food criteria to eat.   Example most school student aged 15 years has attraction to fast like burgers , fries , ice-cream etc because of their taste preference even though. They will not be able to pay that sum of money; they usually get allowance from their parents. Middle age people in Bangladesh are becoming hectic day by day   they probably go out with their family to have lunch or dinner therefore they prefer rice and curry so quality need to develop their menu according to those consideration . 3.2. Competitors analysis: Some potential business thinks to get on with their own plans. Some business think to analyse their to help management their competitive advantages and disadvantages. Also to understand competitors present, past, forecasting business strategies. Quality focus on their key competitors KFC and nandos both are located in Dhaka city and they their main competitors in that industry .Competitors analysis are as follows: Table: 1 Content Competitors 1 ( KFC) Competitors 2 ( pizza hut) Location Dhaka , Bangladesh Dhaka ,Bangladesh Established date September, 2006 in Bangladesh May, 2003 in Bangladesh Strength High brand equity High business growth Large amount of cash flow from franchise. Available capital reserve to expand the business World wide recognition High brand equity Specialized in Pizza Restaurant services and delivery services Good reputation Weakness Sales margin decline Labour turnover due to lack of opportunity High obligation from parents company Only based on chicken product Unplanned pricing Based on pizza services High overhead cost Unplanned pricing Focused on same ingredients in everywhere Opportunity Market leadership due to high brand equity Targeting all aged people Interacting with good suppliers New market leadership Introducing with new ingredients Opportunity to reduce the price to make it more affordable Threat Threat from other competitors in that industry Significant change in customer demands New rules and regulation impose by government Threat from other competitors in their revenue Changing in customer demands New government policies Market share Covering 40% in Bangladesh Covering 36% in Bangladesh 3.3. PESTEL Analysis: 3.3.1. Political factors and Legal factors: Political factors defines as government stability, taxation policy, introducing new law and regulation by the government,(Henry , 2008) .The political is regulated by elected government .The political issues in Bangladesh is much viable than the last decades to establish a new business. Elected government usually impose the new policy according to their election agenda. Bangladesh government is planning to launch some very effective scheme for the new investor with decreasing value added tax, business tax, income tax. There is also a legal issue which would affect quality such as new employment law, increasing minimum wages. 3.3.2. Economics Factors: Economics factor which affects on the running of the business activities.   It is undertaken In order to forecast the success of the business or evaluating the business risk involves economics activities. It includes unemployed of the country, buying power of consumer, demand and supply, inflation, economic resource, income level of personnel. Bangladesh Nowadays comparatively economically viable to invest than all other developing country. Because of low labour cost ,   Bangladeshi labour gets average us $ .22 dollars per an hour , rapid change in buying power for consumer, in order to more investment in Bangladesh it decrease unemployment level . 3.3.3. Social environment factor: The social environment factors defines the   combination of customs , poverty, literacy, life expectation, value , tradition , religion . In Bangladesh is improving in poverty level, people are being more literate, and most people are Muslim they prefer halal food. Quality has a wide concentration on those factors 3.3.4. Technology Factor: In major way , businesses are frequently developing their technology to platform to developing their business plan. Nowadays   people have more attraction on using   Social networking through Internet , all the businesses may get opportunity to advertise through Internet, business can use EPCS( electoral point of controlling sales) to evaluate their right stock , card payment against sales to help out the consumer on holding cash. So quality is concentrating on those issues. 4.0. MARKETING STRATEGY: 4.1. Marketing Research 4.1.1. Primary Research: Primary research is short term decision process. It includes observation on customer behaviour, taking face to face interview, focus group, online survey about relevant business. Observation process was done by Quality on strategic location where intended to open up their business. Data of market activities was collected through interviewing on customer with their expectation and who involves in those industries. Online surveys, it is very popular and relatively low cost, Quality has done their online surveys through over viewing on existing customer and potential customers comments. Quality has turned up to focus group to get more information about customer tastes and preference. 4.1.2. Secondary research: Secondary research is a collection of data what is already exists. Secondary research follows outside information clustered by government records, labour unions, media, newspaper commercial sources, These are usually free and provide a lot of good information. Quality has collected data from government statistics to understand about where more people are gathered for several purpose, their ages and their occupations and current growth in Bangladesh (6.5%). Quality also has done their research on commercial market report prepared by research experts that helps to evaluate the business risk, the size of the market, and market shares within these sectors. Example in Bangladesh food industries kfc covering 40% of market and pizza hut is covering 36% of market shares. 4.2. Marketing Plan: Combination of several market elements is called marketing mix. This element refers to 4ps which are product, price, promotion, Place.http://www.marketingplan.net/wp-content/uploads/2010/11/four_principles_of_the_mark-300300.gif Figure : Price, Product, Promotion, Place the process of implementing marketing strategy 4.2.1. Product Strategy: The product strategy is usually reinforced through marketing research. In terms of customer needs and desire, every company must amend their product strategy. The product concept describes the products details; it includes colours, flavours, objectives, and even the price. Before launching a product in the market, the product must be tested with customer. So, in that Circumstance Company may choose focus group that discuss about customers like and dislike. So, Quality will implement that making strategy on their making food with introducing right colours, right flavour, and relevant ingredients.i.e. Some of customer sometimes they turn up to the restaurant without knowing about the food description. So product information will help to evaluate what will be best for them. 4.2.2. Pricing strategy: There are three aspect of a business to set up pricing . 4.2.2.1. Cost based pricing   4.2.2.2customer based pricing   4.2.2.3competitors based pricing   4.2.2.1. Cost based pricing:   This pricing strategy is determined by adjusting profit on top of the product making cost . It is known as cost plus pricing. It uses widely in all major business operation. An opportunity to use that strategy to understand the business costs are covered. Quality will follow that strategy to forecast their profit mark up. Quality will use 20% mark up on cost:   Sales 100 [emailprotected]% 20 Selling Price 120 4.2.2.2. Customer based pricing:   This strategy is determined  by what a business   assume customers will be prepared to pay . This strategy refers penetration pricing which usually help to increase market share, it offers the  opportunity to increase the price when the objective has been achieved.   4.2.2.3. Competitors based pricing: Basically markets are full of strong competition . The customer always buys from the cheapest provider and who is providing great customer services. But the customer may make their who offers reasonable price with better quality. Quality will research their nearest competitors to fix up their pricing of product. Therefore quality intend to set up their pricing strategy base on 3CS where calculate all the cost with adding profit. Figure 2: Pricing strategy base on cost, customer and competitors 4.2.3. Promotion strategy: Promotion strategy is part of the marketing mix elements, It uses frequently in marketing plan. The business usually uses promotion strategy to deliver information to consumer, to increase product demand, to increase, to differentiate a product. It includes personal selling, sales promotion, direct marketing, and publicity (Rajagopal, 2007). Basically Quality will follow different ways to promote their food menu, Quality is intending to use media to advertise their food to bring more customer such as Facebook through internet (nowadays more people are addicted on it) there is an opportunity to cope up large number of customer, Local newspaper ( Prothom- alo most popular newspaper in Bangladesh ). In initial market plan, Quality will give out a discount card on purchasing food as well as discount on age range. Quality will introduce with special offer to promote their food menu as like buy one main course then second one half price. Quality will research their competitors promotions s trategy to understand what they are actually doing in promoting their product. Quality will keep their promotion campaign as long as their strategic objectives will be achieved. Promotion strategy as below: 4.2.4.Place/ distribution: Place or distribution define how the product and services gets to the customer for consumption ( kotler, killer burton, 2009). This is the method a business to get their product through diffrent channel those are as follows: C:UsersTAZNUBADownloadsphoto.JPG Figure 3: There is 3 distribution channel, channel 1 and 2 indirect marketing and channel 3 direct marketing. Channel 1 has two intermediary levels whole seller, and retailer. Normally wholesaler buys and stock large number of quantities of goods. Channel 2 has one intermediary level which is retailer. In typically they act as retailer in a consumer market. Some big production company produce their product and sell it to large retailer and e-retailer. This is basically happens more in supermarket business and electronic business. Channel 3 is called direct- marketing. There are no intermediary levels. In that case manufacturer sells directly to consumer. Quality is looking for direct marketing to reach to consumer. Quality will make the product and sell to customer directly. Quality is also planning to start to delivery service to customer directly to their home address to increase their revenue. 5.0. Business Operation: 5.1. Legal and Licensing: Normally all the business may obtain their license from city corporation. To obtain trade license Quality will provide the following to Dhaka City Corporation are as follows, copy of the companys articles, statement of bank solvency, corporation tax code number, photographs and name of the business persons. 5.2. Registered and Tax authority: To make a business every business must register with tax authority under national board of revenue. Usually all the business acquires tax identification number (TIN code) for the new company. For the VAT purpose, all the business needs to be registered separately with VAT commission (under NBR). Quality will go through all those process to launch their business proper pathway. 5.3. Organisation chart: Organisational chart are used in association with job description. Organisational chart draw a map for management process. Organisational chart provides the guidelines to employees by giving lay out the official reporting engagement (Ingram, 2009). Without the organisational chart employees may find difficulties to understand what responsibilities are there? So Quality will follow up the organisational chart to allocate each employee responsibilities. Qualities organisational chart as follows: http://www.myexceltemplates.com/wp-content/uploads/2011/03/Small-Business-Organizational-Chart.jpg Figure 4: Organisational chart of Quality restaurant 5.4. Personnel plan: We believe that the personnel plan depends on the size of the business and expected revenues. Quality will recruit approximately 13 full time and 7 part time employees, who will work a total of 700 hours per week. All the staff will be well trained before starting work. Because there are many opportunity can obtain by investing on staff training. First of all, staff will be very efficient doing their work, then well trained staff will help to reduce the business risk, they will be able to perform in any given task. 5.5. Corporate social responsibility: Corporate social responsibility is the process to embrace responsibility for the business actions and influence for a positive impact through its actions on the environment, consumer, employees, communities. Quality will speculate that issue. Therefore Quality will introduce with CSR scheme to help environment, employees, and communities. Quality is assuming 2% of profit to invest in CSR. 6.0. Financial plan: The financial plan consists of a year profit and loss assumption, a cash flow assumption, balance sheet assumption, breakeven point, net present value of project. Quality is planning to finance TK.10000000 which will be provided by 70% of partners of the business and 30% as a bank loan. 6.1. Start up expenses: Every business have varieties of start up expenses it includes cost of capital, professional fees, administration cost, sales and marketing cost, wages and benefits. Quality will spend initially Tk.5500000 and rest will keep for further business operation, expenses as follows: Table:2 Expected : Cost of sales( Raw materials, equipment, furniture, packaging, insurance) TK. 4000000 Rent ( FOR YEAR 1 in advance) TK.1000000 PROFESSIONAL FEES TK. 100000 Sales and marketing cost Tk. 200000 Technology fees Tk. 100000 6.2. Financial indicators: the sales projection indicates, sales operating expenses, collection days, and inventory turnover. The sales growth will be 150% each year. QUALITY is planning to keep gross margin 35% each year. http://www.bplans.com/benefits_administration_business_plan/images/8df5decd340f4ab28c2048fa268c889b.png 7.2. Break Even Analysis: All the businesses concern to determine how much income business must need to pay off their expenses. At that stage business tries to make a breakeven point analysis. Businesses at least need to make the cost of staying in the market place. Businesses make their assumption about breakeven point when fixed cost is covered by sale. So QUALITY is assuming that their fixed cost will be TK. 200000 (Equivalent to $20000), so QUALITY need to make their sale at least TK. 2000000 to make a breakeven point.

Break Free From the Product Life Cycle Essay -- essays research papers

Kotler, P. (2003). Positioning and Differentiating Break Free From the Product Life Cycle Youngme Moon Harvard Business Review Summary A company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products, most commonly referred to as â€Å"knock-offs.† The demand is so high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a special team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the arrest of nearly 1,000 counterfeiters (LV, 2005). The LV logo has become an icon in the designer luggage, handbags and accessories market. The words Louis Vuitton are the code for describing an internationally recognized and exclusive fashion empire. LVMH Moet Hennessy’s target market is aimed at women aged between 18-35 who have a love of fine design, and the taste for tradition and luxury. Louis Vuitton has maintained its lead in fashion through clever advertising in magazines like â€Å"Vogue† with print ads that focus on LV logo products as chic. In recent years the company has expanded is product line into ready-to-wear, shoes, watches and jewelry. Since 1998, Marc Jacobs has provided the artistic direction to develop and market these new collections. Tapping actress/singer Jennifer Lopez as a model was another key move in skewing younger and getting some zest in print ads. Clearly LVMH Moet Hennessy’s market strategy is its high-quality and high-priced image which is promoted via elaborate packaging, exclusive distribution, and status symbol advertising. This ability to differentiate themselves from the crowded designer marketing place is why they continue to be highly successful and have significantly extended the product life cycle. Relationship/Reference to the Text Our text discusses the product life cycle and how companies must position and differentiate their market offerings throughout the cycle. Youngme Moon points out â€Å"there’s nothing inevitable about the product life cycle. Marketers are disrupting it by rede... ...o find ways to train the next generation of consumers (2005). Branding is 100% human emotion and everything else is just dressed up as rationality to give people permission to act on their emotions. Women (or their spouses--like me) are not buying a Louis Vuitton hand bag, they are buying prestige and the ability to demonstrate to others they are different and have achieved a certain level of status. Some will call it the snob factor, others just chic taste. Regardless of your social views of designer products, Louis Vuitton continues to differentiate themselves in the designer market. It constantly looks for ways to extend the product life cycle through innovative new products and advertising strategies to keep the brand highly recognized and coveted. References Kotler, P. (2003). Positioning and Differentiating the Market Offering Through the Product Life Cycle, Marketing Management, pp. 307-343 Moon, Y. (2005). Break Free From the Product Life Cycle Marketplace   Ã‚  Ã‚  Ã‚  Ã‚  Harvard Business Review, May 2005, pp. 87-94 Vogue (2003) http://www.vogue.com.au Alexandria: FPC Living Louis Vuitton Magazine Online (2005). http://www.vuitton.com/

Afterschool program Essay

The combined efforts of the Washington, DC School system and the Woodson Foundation in the development of an Afterschool program to help increase and improve student outcomes. They have identified amply room for improvement. Three of the primary problems in the Washington, DC School systems are truancy, low student performance, and crime. They have also identified new staff (teachers) are quickly burnet out due to their initial enthusiasm in to want to help the students. This has caused a high turnover rate in new teachers, causing the school system to lose some of the best and brightest teachers to other school system in the area. The first stage in building a coalition is to select a representative from each of the organizations which will be involved in the program. This will give equal representation across the team. It has been identified that an Executive Development team should be established. This team will span across a multifunctional area to establish an operating plan for improving school performance. Participation from the Woodson Foundation and Washington, DC School system is the key element of a successful Executive Development team. However, representation from the National Coalition for Parental Involvement in education (NCPIE) should be considered, because they represent for the parent on the behalf of the PTA. The Coalition is in the forming stage of group development. A representative from each of the organizations will need to be assigned to the group. Then the group will need to figure out the groups purpose, structure, and the leadership of the group. In order for the Woodson Foundation to create this cohesive group, the stages of group development will need to be followed. The next step in the group development is storming. The representatives of the different organizations accept that the Executive Development team is needed, however each organization has their own principles they feel is important to the development. The leader is also established in this stage and there is a clear hierarchy of leadership. The third phase is Norming: In this stage, the Executive Development team has a solid group structure and a set of common expectations. Roles are established within this cohesive group.  The fourth stage is Performing: The structure of the Executive Development team is functional and all members accept it. The team is performing the tasks at hand and successfully completing them. The fifth stage is Adjourning. Even though the team is adjourning, they will collect the detailed analysis and put together a presentation of the Operational plan for improving the student’s performance in the After School program. Their findings will give clear direction of how to get the ASP going. One of the primary problems the Woodson Foundation is facing is what organization will lead the Executive Development team. In order for the leaders to lead this primary team, strong leadership and management is needed for top effectiveness. Today’s leaders should challenge themselves to identify status quo, create visions for the future, and inspire organizational members to want to achieve organizational goals and visions. The representatives from each organization of the Executive Development team, has their own vision as to why their organization should take the lead in building the team. The secondary problem the Woodson Foundation is to identify goals and objectives. The Woodson Foundation primary objective is outsider involvement to get a bigger and clearer picture of the program. NCPIE primary objective is having parent imput. They feel the Woodson Foundation can come in and do all they want, however if the parents do not participate the program will not work. Washington, DC School system primary objective is to let the professionals get the job done. The administrators feel they have the background, education, and expertise to spear head the program. These various backgrounds will enable the Executive Development team members, to have an understanding of the needs of the children participating in the ASP. One solution to the problem is building trust between coalition members and parents. The leadership will need to create an environment of trust that is conducive to all. Trust facilitates information sharing, encourages taking risks. However, trust builds a more effect team and enhances productivity (Robbins, pg 315). My second solution would be to identify and define clear responsibilities within the group. Each individual must be responsible and successfully complete research, presentations, and analysis for their areas of focus. This can clearly be accomplished by soliciting input from other team members (Robbins, pg 316). Each member of the group should have some type of training in managing diversity, conflict resolution, team building, and team cohesiveness. All members should have a clear understanding of their roles within the group and promote a climate of trust. Having a clear understanding of the leadership and its structure would better serve the Executive Development team’s primary function. Work Cited Robbins, Judge, Stephen P., Timothy A. Organizational Behavior. 15th Edition. Pearson Learning Solutions, 2012. VitalBook file. Bookshelf.

Writing Business Letters

Writing Business Letters Writing business letters is an art that very few people take the time to master today. For those who dedicate time towards learning the proper format and style of writing business letters, they’ll find that they’ve gained a very distinct advantage over those who haven’t. A business letter is often the first impression, so take the opportunity to do it right. Spend time fixing the wording and print the letter on high-quality paper. Master the techniques and points of writing business letters and you’ll never have to wonder how you came across in your initial contact with the individual. Before you begin writing business letters, try to research and find out as much as possible about the audience that you are writing to. Business letters can range from an extremely formal style of writing to a more casual mode. Knowing which to use will go a long way in gaining the interest of the recipient of the letter. No matter which style of writing you decide to use when writing business letters, there are certain rules that need to be followed. When writing business letters, you should always use your computer. They should never be written by hand. Begin by choosing the format in writing business letters. The most commonly used format is the block format. This requires left justifying the whole letter using single spacing with a double space between paragraphs. Next choose the font. In writing business letters, one may not think the font is all that important but it can make a big difference. Again, the type of company you are directing your business letter to will play a role in the font you choose. Traditional companies lean towards the more conservative font styles while others may allow for more creativity. Either way, your letter should always be easy to read. Some fonts are very creative looking and make for an interesting looking page but are difficult to read. If it’s too difficult then your letter may not get read. Keep in mind that you are writing business letters for the audience not for yourself. Read what you have selected and ask yourself if you’d have any trouble reading this. In writing business letters, remember that it’s a much more formal looking document than personal letters. The margin should be at least an inch on all four sides. Begin with the heading, which contains the return address then a date line with a space between the two. Skip another line after the date and write out the inside address. If you’re writing a business letter then most likely this is an important document that you truly need to have delivered correctly. The inclusion of an inside address on a business letter ensures the delivery to the correct person or department should the address on the outside of the envelope become damaged in some way. Skip another line after the inside address and type in the salutation. The greeting, when writing business letters, is always formal. It typically begins with â€Å"Dear† and includes the person’s full name and title. Skip another line after the salutation and you’re ready to begin writing the body of t he letter. The most important part of writing business letters is the body of the letter. Excellent grammar and spelling is a must to make a good impression on the reader. The information you are conveying here must be concise and to the point. The whole purpose of writing business letters is to get a point across or to request something. In doing these things, you need to have a good handle on proper grammar and English choices to make your statement as quickly and succinctly as possible. This is not the time to use flowery creative words and draw out your sentences. Do not attempt to show off your vocabulary skills. Be professional but yet clear on the subject. Again skip another line before your closing. Use a short but polite closing in writing business letters and skip two lines before typing in your full name. This allows a space for your handwritten signature. Follow these tips when writing business letters and you’ll find that this will set you apart from most people who haven’t taken the time to really study how writing business letters should be. Incoming search terms: what types of fonts and paragraph spacing would you use in a business letter What types of fonts and paragraph spacing would you use in a business letter? proper font for business letter business letter font What types of fonts would you use in a business letter formal letter font proper business letter spacing format What types of fonts and paragraph spcing would you sue in a business letter what type of font and spacing is used in business letter what font should i use for a business letter

Romeo and Juliet act 2 scene 2 Essay Example

Romeo and Juliet act 2 scene 2 Essay Example Romeo and Juliet act 2 scene 2 Paper Romeo and Juliet act 2 scene 2 Paper The scene opens with Romeos glorifying monologue to Juliets beauty. Romeos many comparisons of Juliet to the sun, stars and heavens, suggest that he is looking upwards, and that Juliet appears at an upstairs window. The images of bright light that he uses to describe her: But soft, what light through yonder window breaks? It is the east and Juliet is the sun! or Two of The fairest stars in all the heaven, having some business, do entreat her eyes to twinkle in their spheres till they return. , show Romeos unqualified love for Juliet. The images of bright light are represented differently in the many versions in which the film has been shot. Meanwhile in the older versions of the shakespearean tragedy the only really bright light is represented by the moon, that alone shines omnipotent over the scene, giving it a unique touch, in the newer versions this characteristic is represented in a more modern and extravagant way. The small lights attached to the orchard, that Romeo climbs to reach Juliets balcony, and the underwater lightning when the two lovers fall into the swimming pool manage to give a similiar effect of romance to the one that characterised the scene in the past versions. The underwater camera view creates a surrealistic and exremely romantic effect. The wetness is another determining factor in the scene. After falling into the pool the two caracters are obviously soaked. Wetness has always symbolized sexuality and wildness, this image is probably connected to the fact, that when hair is wet it loses its original shape and becomes uncontrollable, also the feature that Juliet is wearing a see through dress increases the sense of sexual tension. Romeo as well as comparing her to images of light, describes her as a source of light itself. When she first speaks, he uses religious images of adoration, comparing her to an angel, a winged messenger of heaven, upon whom mortals fall back to gaze in wonder. Romeo had previously described Juilet with religious imagery; when they met at the ball, he describes her as a holy shrine. This, once more, indicates the deepness of Romeos love for Juliet, a love that is gradually turning into idolatry. Romeo is so caught up in his feelings that he doesnt care anymore for his security. The religious imagery is primarily represented by the clothes Juliet is wearing: the white dress and the silk wings give us a picture of Juliet being no longer a human being but more of a godess descended on earth. Also her standing on a balcony, a level above Romeo, reinforces this image. There is a big contrast between the two characters: Romeo dressed up as a knight and having risked his life to come and see Juliet, just as a knight would risk his life for his king, and Juliet being so innocent and angelic, delighted by Romeos visit. Juliets admission of love prompts Romeo to reveal himself, and to declare the hate for his name: Call me but love, and Ill be new baptised: Henceforth I never will be Romeo. Romeo is prepared to forget his past as a Montague, and betray his family s name and therefore his family too. In those times when the family honour was a very important part of ones personality, a statement such as this one could only signify true dedication and worship towards his love for Juliet. As she discovers him hiding in the orchard, her first excalamtion is one of fear for his safety;: How camst thou hither, tell me, and wherefore? The orchard walls are high and hard to climb, and the place death, considering who thou art, If any of my kinsmen find thee here. But Romeo dismisses the danger. Neither stone walls nor Capulet kinsmen can prevent his love: With loves light wings did I oerperch these walls, for stony limits cannot hold love out, And what love can do, that dares love attempt: Therefore thy kinsmen are no stop to me. Juliets love and the cover of the night protect him. In an image which will recur dramatically in his final speech in the play, Romeo compares himself to a sea-voyager driven to seek Juliets love, even if it were at the very ends of earth: I am no pilot, yet wert thou as far as that vast shore washed with the farthest sea, I should adventure for such merchandise. We can clearly see the difference in language use, between the two characters; on one hand there is Romeos insatiable romance which always seems to have the answer to Juliet enquiries, on the the other hand there is Juilets simple and direct speech. Juliet, unlike Romeo, is incapable of fully enjoying these brief moments with her lover, continuously worrying about being caught in the wrong. Romeo in this scene demonstrates that he possesses an immense courage, supported from his blind love for Juliet, he doesnt seem to care about the kinsmen that are patroling the building, and hes living these moments to the full. Once more we see how Romeo idolizes Juliet. He possesses the courage that only one who is protected by his god would have. In the video the contrast between the two characters attitude and language, is represented rather more by their actions than by their speech. Meanwhile, Juliet is terrorized by the idea of him been caught, Romeo doesnt care about his security. In fact when he and Juliet fall into the swimmimg pool, he jumps up shouting his love for her, at which point a guard gets suspicious and comes to check, and Romeo is close to getting discovered. Even though this moment in which Romeo is close to being caught, he is still unworried towards the situation, and completely focused on Juliet. Her questions and enquiries are suffocated by Romeos kisses and romantic attitude. Romeos mind is like flying towards other planets and dimensions, and does not understand Juliets reluctance and timidity towards his attitude. When Juliet manages to separate herself from Romeo, he explicitly claims not to be satisfied enough: O wilt thou leave me so unsatisfied? , referring in a double sense to Juliets lack of sensuality. Juliet admits embarassement at being overheard telling of her love. She rejects formal ways of speaking and behaving : farewell compliment, and asks Romeo directly if he loves her. She pleads for him to answer truthfully: pronounce faithfully, admitting she declared her own love for him unaware of his presence. She begs him not to swear by the moon, which is changeable and inconstant, but only by himself. This is a metaphor comparing Romeos love changes to the changes of the moon; before Romeo fell in love Juliet, he was already in love with another woman, Rosaline, which was immediately forgetten at the first sight of Juliet. She is afraid that Romeo would forget her just asquickly as he fell in love with her. Suddenly fearful, she sees their instant falling in love as too rash, too unadvised. It may prove as brief as a lightining flash, over as quickly as it began. In reply to Romeos anxious questions why she wishes to withdraw her vow of love and offer it again, Juliet uses simple but profoundly eloquent language to express the never-ending quality of her love for him: My bounty is as a boundless sea, My love as deep; the more I give to thee The more I have, for both are infinite . Juliet is the one to make the practical arrangements for the marriage, since Romeo is still dreaming about the time spent together. Before the two lovers separate themselves, Juliet uses a peculiar and very contradictory type of imagery to describe her feelings for Romeo, comparing herself to a playful girl and Romeo to her bird, which she lets free for a bit but then takes back because she cant live without him: I would have thee gone; And yet no farther than a wantons bird, that lets it hop a little from her hand, like a poor prisoner in his twisted gyves, and with a silk thread plucks it back again, so loving jealous of his liberty. This reflects the relationship between the two lovers; Juliet does not have the freedom that the bird, Romeo, has and has to let him go, but only for a bit, until they can meet again. And she is jealous of the freedom that a bird has, in fact Romeo wishes she was a bird so that she could have the freedom, and the possibility to live to the full her love with Romeo: I would I were thy bird. Juliet has played the dominant role in this scene ( she speaks twice as many lines as Romeo), it is her farewell that often remains in the audiences mind as the memorable expression of loverss leave taking. She leaves with an oxymoron that encapsulates the conflicts of the play and its joys and heartaches: Parting is such a sweet sorrow. Juliet on her first appearence appears submissive, modest, almost tongue-tied. She has little to say, and seems to respect her mothers authority. But this 13 year-old girl, superficially conventional and demure, rapidly matures in her meetings with Romeo. She allowes him to kiss her only moments after their first meeting, and in this scene she seems to take the lead, speaking twice as many times as Romeo. Shes the one who proposes the marriage, and does so the very next day. Critics tende to idealise Juliet and her love for Romeo. They describe her as charmingly innocent, but frank and courageous. Romeo appears first as a stock figure of romance: the moody young lover who is rejected by an unattainable woman. He is seen as the abject slave of a sadistic godess, he seems more in love with love than with an actual person. This scene is very important for the understanding of the whole play, as in it there are contained images and metaphors that encapsulate essential meanings of the play. Already from the beginning of the tragedy, expressions such as: star-crossed lovers, referring to the realtionship between Romeo and Juliet, give an idea on the course of the play. In the video version, directed by Baz Lurhman, an important metaphor is represented: when the two lovers fall into the swimming pool, their state of being is a comparison to their relationship: gradually their love is gettin uncontrolled and soon it will become impossible to manage, just like a person is not able to completely manage their movements in a swimming pool, where they dont touch. How the scene was adapted in the modern version, is probably more significative for us, as the type of atmosphere approaches more our ideal of love and romance, also it highlights meanings and images that would be difficult to interpretate in the older versions of the play.

Changing the Electoral College Essay Example | Topics and Well Written Essays - 2250 words

Changing the Electoral College - Essay Example Electoral College is a process in which different executives are selected; this is done by the people of the state such that they choose a number of persons classified as electors. Further it is described that the elector is the one who participates in the electing of the executive. Why it is called as an Electoral College is because all these electors work as a unit in determining the executive. Thus in the early 1800's, this term Electoral College came into common usage as the informal label for the group of citizens selected to cast votes for President and Vice President. Selecting the Electors is an important task to be understood. However in the United States this process for selecting electors varies throughout. Usually, the political parties name electors at their State party conventions or by a central vote from the designated committee. Electors are often chosen to identify their service and commitment to their political party. The Electors may be State elected officials, party leaders, or even those person who have a political affiliation of some sort. Next the voters in each State opt for the electors on the day of the general election. As the procedure is different in each state therefore the electors' names may or may not be shown on the ballot below the name of the candidates running for President. Past Present Contrast In the present circumstances the Electoral College certainly operates in a different civilization from the one that present in 1787. Nevertheless the Electoral College has exposed an astounding capability to adapt to modern-day America. It may occasionally function in a different way than expected, but it still serves the political goals it was anticipated to serve. In truth, its process in modern times may be yet more valuable. Critics of the "Electoral College" charge that the country's presidential election procedure does more to constrict the rights of individuals than to shelter federalism. In this framework, they often refer to the winner-take-all system regulated by most states, claiming that it causes the votes of several individuals to be wasted. The 2000 election dispute As this dispute goes, it could be seen that a Texan who voted for Al Gore in the 2000 election wasted his ballot for the reason that George W. Bush was awarded the state's complete slate of electors due to the "winner-take-all" regime. In a direct accepted ballot vote, critics note, these votes would not have been wasted, they could have instead been integrated in the final national tally for Gore. Such points of views, however, are a bit untruthful. These votes were not wasted. They were merely transmitted on the losing side of a popular vote inside the state. For this argument, if the 2000 election had been carried out based on nationwide popular vote totals only, would people assert that any vote for George W. Bush was wasted just because Al Gore won the popular vote Surely this would not have been the case as the votes for Bush were cast in an attempt to win. Presidential Elections The main outcome of America's presidential election progression is to safeguard the liberty of individuals mainly those in small states and

Portfolio essay for Theories of Human rights class

Portfolio for Theories of Human rights class - Essay Example The UN’s first peacekeeping mission was in Darfur which was delayed as result of the disapproval from the government of Sudan but the UN has successfully implemented two resolutions in 1970 and 1973 with the backing of the state leaders and the international community with a favourable attitude towards resolutions to maintain peace. All the possible means to protect the civilians are used in the case of Libya and it is also true that the present Libyan resolutions authorise the use of force more explicitly and therefore it stands apart from other recent interventions with an objective to protect the people. The UN Intervention in Libya could be observed as a consolidation of norms for the protection of people dependant on the recommendations of the Security Council to the International Criminal Court regarding the situations in Libya. It was in the case of Darfur that the Security Council made a recommendation to the ICC inquest on a matter for the first time but the recommend ation has been made two years since the beginning of the crisis. But all the members of the Council were quick and united in referring the Libyan matter to the ICC.